KFC has employed mobile location technology to promote its new burrito product range, targeting consumers close to stores with relevant messaging in order to drive an increase in foot traffic into its branches. The campaign, run in partnership with location specialists xAd and media agency Blue 449, ran for three months and used a combination […]
Creative marketing agency, RPM create activation for headline sponsor Sky Sports at The British Master’s. The British Masters supported by Sky Sports will return to The European Tour International Schedule for the first time in seven years. The tournament, taking place at Woburn Golf Course will run from the 7th – 11th October and expecting […]
Twitter has announced a new curated news feature called ‘Moments’ which aims to connect users with up to the minute current events from around the world by gathering together the most relevant tweets into a specialised feed. The feature is the result of the company’s Project Lightning, which was revealed earlier in 2015, and will […]
Disney Research, the company’s technology arm, has revealed a new app that can track and capture real-time images from a mobile device’s camera, then map them onto a 3D surface, creating an AR character that gains colour as an accompany book is filled in. The app is still in the development phase and isn’t yet […]
Condé Nast and Snapchat have announced a new partnership aimed at giving consumers exclusive access to seven of the publisher’s tentpole events, beginning with Teen Vogue’s Young Hollywood party. The partnership will make use of Snapchat’s Live Story feature and will provide users with behind the scenes footage from exclusive events by collating Snapchats by […]
For the first time this year, mobile advertising expenditure in the UK will overtake spend on print advertising, according to the latest forecasts from eMarketer. Mobile ad spending has shown significant growth in recent years and is expected to rise 45% this year to over £3 billion ($4.94 billion) and will account for 20% of […]
Johnston Press has marked the arrival of its revamped Scotsman title which a new ad campaign featuring a specially commissioned poem by renowned Scottish poet Billy Letford. The six-figure ‘Louder’ ad campaign will promote the redesigned newspaper as well as the new website and app. It will use many of the traditional advertising platforms such […]
YouTube has launched shopping ads similar to those available on Google and is helping brands promote mobile apps. The shopping ads allow advertisers to display a click-to-buy ad within partner videos on YouTube. Viewers will see an “i” at the top right of a video to view the shopping ads. They will be in the […]
Taco Bell, already seen as one of the most tech-savvy fast food brands, just launched ta.co, the fast food giant’s revamped website where consumers can customize, order and pay for their food. Created in partnership with Deutsch LA, the mobile e-commerce offering is part of the brand’s continued work to keep its core target—millennials—interested. Last […]
Nescafé is the world’s first coffee brand to provide consumers with a fully immersive virtual reality experience, by transporting them to Brazil’s coffee fields using their mobile phones and an ingenious viewer developed by Google. After downloading the Nescafé 360˚ app, which is also available for Android and iPhone, consumers can slip their mobile into […]