Google and Amazon have been voted by consumers as the first and second most influential brands in the UK respectively, according to Ipsos Mori’s Top 100 Most Influential brands report revealed in London today. The report, which surveyed 1,000 UK consumers, revealed a mix of pureplay and traditional legacy brands in the top ten, with […]
Bless This House’ star Sally Geeson is spearheading a major national television advertising campaign for Anglian Home Improvements. The much loved comedy actress is the face of Anglian’s TV campaign ‘The Dream Is On’, which launched on 1 May and will be running for the rest of the year. Focusing on key Anglian products including […]
Procter & Gamble has moved its global Gillette advertising account into WPP’s Grey, ending a relationship with BBDO of nearly five decades. Grey triumphed against Omnicom’s BBDO and the other finalist, Publicis Groupe’s Saatchi & Saatchi, ending the shaving brand’s 47-year relationship with BBDO. The review kicked off in September 2012 and initially covered the […]
London-based design consultancy Berg has built interesting Twitter-driven cuckoo clock for Twitter UK that they call #Flock. While it’s easy to appreciate the lovely craftsmanship of these clocks, what’s even more interesting is how they’re wired into the Internet. Using an Arduino board, the #Flock cuckoo will not just make a bird pop out to […]
Zenith International, the world leading specialist food and drinks industry consultancy whose clients include Coca-Cola, Danone, Nestlé and PepsiCo, has announced the appointment of two new Directors, both promotions from within its existing team. Esther Renfrew, Market Intelligence Director since 2010, becomes a full Board Director with immediate effect. She manages a team of 20 […]
WPP has reported a 2 per cent rise in like-for-like revenues in the first quarter of 2013, saying that it ‘bucked market trends’ with a strong growth in the UK. The group – which operates consultancies including Landor, Fitch and The Partners – reported revenues of £2.5 billion for the quarter, ahead of its budget. […]
Droga5 London will be run by the chief executive, Kevin Dundas, who has been poached from 180 Amsterdam; the executive creative director, Nik Studzinski; and the head of account management, Olivia Legere. Droga5, the much-lauded creative network headquartered in Manhattan, is to open a London office in June, positioned as a European hub for global […]
WPP CEO Martin Sorrell is reportedly the richest person in the UK’s marketing and communications sector, with an estimated worth of $320 million, according to London’s Sunday Times. The publication is printing its annual “Rich List” April 21. Word of Sorrell’s position on the list, first reported by Campaign Live, comes amid ongoing talks between […]
Nike’s new ad celebrating Tiger Woods’ return to the top of the world’s golf rankings has been criticised for glossing over the athlete’s public fall from grace by using the slogan, “Winning takes care of everything”. Woods returned to the golfing top spot on Monday 25 March after winning the Arnold Palmer Invitational tournament. To […]
Cheryl Giovannoni is leaving Landor Associates, where she is president of EMEA, to become chief executive of Ogilvy & Mather Advertising UK. Landor would not comment on who will replace Giovannoni as president but Landor managing director Jane Geraghty said: “It has been a pleasure working with Cheryl and we wish her every success in […]