LG Chile has promoted the 82-inch Ultra HD TV by convincing unsuspecting job applicants that an asteroid has just hit earth. The stunt appeared in on YouTube earlier this week and has already gathered over two million views. The video shows the LG team setting up the TVs to appear like windows looking out into […]
Jack Daniel’s Tennessee whiskey has launched a UK Instagram account and is using it as part of a consumer campaign to mark the birthday of its creator. The direct and social media campaign by integrated agency Communicator has aimed to encourage consumers to be part of the celebrations by taking a picture of themselves raising […]
Bartle Bogle Hegarty has been forced to withdraw and re-edit its Barclays “thank you” spot after it emerged that one of the extras in the ad was a convicted paedophile. The 90-second ad promotes Barclays sponsorship of the Premier League and features real fans supporting their teams. The Sun on September 1, reported that one […]
WPP has reported a pre-tax profits rise of 19 per cent in the first half of the year, and says the recent merger between rivals Omnicom and Publicis presents it with ‘enhanced opportunities’. The half-year results are the first time WPP has reported to the City since the mega-merger between its rivals in July. As […]
It started out as a hashtag. It is now a song based on a democratic message, which is compiled with 2704 tweets posted by people across India and filmed with the support of 330 people. #DontSmokeBecause is the first ever Twitter crowd-sourced song conceptualised by Creativeland Asia for the brand Godrej Aer. #DontSmokeBecause was launched […]
Jaguar ran a tactical print ad on August 26 to celebrate England’s Ashes victory. The work was created by Jaguar’s in-house agency Spark44 and ran across national newspapers including The Times. Jaguar’s media agency is Mindshare. Beneath the headline “we know that feeling”, the ad shows the England cricket squad, including James Anderson and Jonny […]
Nike is celebrating the 25th anniversary of its iconic “Just Do It” strapline by challenging fans worldwide to push themselves to “new limits” through a series of digital tests. The “Possibilities” campaign is spearheaded by a TV advert featuring an all-star cast of athletes and celebrities. The Wieden + Kennedy created spot is narrated by […]
Kelly Brook, the model and TV presenter, has starred in two Turkish ads as part of a campaign to promote Unilever-owned Lynx’s Apollo fragrance. The first ad is set in a space ship and starts with Brook waking up before dousing herself in Lynx, known as Axe outside the UK. She sets course for Istanbul, […]
Manchester United Football Club has announced a regional partnership, which will see Apollo Tyres become the Club’s official Tyre Partner in the UK and India. The partnership will look to encourage healthy lifestyles and develop sporting skills in young people, and will see football pitches built from recycled tyres in communities both in the UK […]
Unicef has launched an ‘End of Violence Against Children’ campaign, aiming to highlight that “just because you can’t see violence, doesn’t mean it’s not there.” Unicef brought in actor and goodwill ambassador Liam Neeson in a bid to highlight instances of violence against children, cyber bullying and gang rape. The 60-second spot shows the aftermath […]