UNICEF have launched Generation Unlimited, a new global partnership dedicated to increasing opportunities and investments for children and young people aged 10 to 24. The initiative was launched at the 73rd session of the UN General Assembly. It featured a hologram installation, which leverages recent technological advancements in mixed reality (VR/AR) and hologram technology, to engender […]
Wavemaker is participating in 2018’s National Inclusion Week which runs from 24th to 30th September. Hosting a wide range of internal events, training sessions and activities, the media, content & technology focused agency hopes to raise awareness of workplace inclusion amongst its UK workforce. By collaborating with clients and media partners, Wavemaker will host several […]
Area 23 and Great Guns launch a powerful documentary, ‘Never Again, 6:20’, which highlights the Parkland shooting and the activism it has inspired. The film is 6-minutes and 20-seconds long – the same amount of time in which a lone gunman took the lives of 13 students and four staff members at Marjory Stoneman High […]
Kia Motors has kicked off its role as Official Partner of the UEFA Europa League, as the 2018-19 tournament began September 20. Kia’s three-year sponsorship agreement runs through to the UEFA Europa League final in 2021, and sees the introduction of a series of new programs and initiatives to bring fans closer to the tournament […]
As its 20th anniversary year approaches, Affordable Art Fair has appointed Kallaway to handle the PR for its UK fairs and eCommerce channel, following a competitive four-way pitch. Kallaway’s brief is to increase attendance and sales to the spring and autumn fairs in Battersea as well as Hampstead and Bristol. The remit includes supporting an increase in […]
McCann London has teamed up with BreezoMeter’s air quality data experts to raise awareness around London’s “silent killer” – it’s toxic air – by placing a roadside memorial in the capital’s pollution blackspots to highlight the startling 9,400 premature deaths associated with this public health issue. But this isn’t your typical roadside memorial. It features […]
Global brand design agency Jones Knowles Ritchie (JKR) New York has revealed the creative idea behind recently launched Blackened – a new blend of American whiskey created by Master Distiller Dave Pickerell and Metallica. In partnership with Sweet Amber Distilling Co, Pickerell and Metallica came together to a create the sonically infused new American whiskey, […]
Behavioural communications agency HeyHuman is launching a UK-wide sampling campaign for Green and Black’s to promote the brand’s recently introduced range of luxury, bite-sized chocolates, ‘Velvet Fruit’. The sampling campaign will invite consumers across the country to taste the smooth and fruity dark chocolates from the comfort of a velvet tasting chair, where they will […]
Commissioned by MWWPR and conducted by Wakefield Research, a recent study unveiled today has identified that 24% of the UK population believe that a company’s values, actions, and corporate reputation are just as important as its product attributes and features. Dubbed the CorpSumer, this growing and powerful segment are valued for their loyalty, but their […]
Publicis Media agencies Zenith and Starcom were named a Leader and a Strong Performer, respectively, in The Forrester Wave: Global Media Agencies, Q3 2018. Both agencies were among the select companies that Forrester invited to participate in this evaluation of the media agency landscape. Zenith received the second-highest score in the Strategy and Current Offering […]