The amusing and nostalgic campaign is the creation of creative agency, Atomic London and BAFTA award winning comedian Matt Berry. Each content piece has been meticulously styled to evoke original shows of the 70s. Fronted by a uniquely ‘of the time’ show host, desperately trying to keep his show on track as a variety of viewers call in with their opinion of gifts in Wills, each derailing the host’s original subject matter.
The campaign is to promote ‘Remember A Charity Week’, an annual event that runs this year from September 9th and encourages people to consider leaving a gift in their Will to charity. The films will run during the build up to the event, throughout the week itself and also live as social and online content after the event.
Matt Berry said, “It’s been a lot of fun to bring a 1970/80s TV show back to life for Remember A Charity. Working with a team of passionate experts, it’s been a pleasure to have the freedom to create something as authentic and true to the time as this content series. It should truly bring a familiar smile to the faces of those that remember these classic shows portrayed and mentioned. More importantly, I hope it will also help some of the amazing causes Remember A Charity work with.”
Rob Cope, Director of Remember A Charity said, “We were delighted to work with Atomic to deliver our most entertaining campaign yet. Being able to work with talent of the calibre of Matt Berry has enabled us to talk about gifts in Wills in a whole new way, bringing nostalgic humour into our work in a way that we believe will really make our audience take notice. We look forward to seeing the results!”
Guy Bradbury, Creative Partner at Atomic London added “We wanted to create a campaign that would truly resonate with our older target audience, something that would take them right back to the shows they remember fondly from their younger days. Having the unique privilege of working with a BAFTA award winning actor and talent like Matt Berry has been an incredible opportunity to turn what could be seen as a dry subject matter into something that our audience will remember forever.”
Source: Atomic London