The announcement makes Jet2holidays the designated official travel partner of Love Island, which starts its fourth series on ITV2 at 9pm on Monday 4th June. 2017’s series had ITV2’s highest ever ratings, making it a great way for the package holiday specialist to target millennials and young adults.
The UK’s second largest tour operator will reach this audience through commercial competitions, TV and digital advertising, social media, and a dedicated microsite hosting exclusive content. The company will use the slogan “Love the summer vibe with Jet2holidays and Love Island” for the duration of the series.
A series of bespoke advertisements to support the partnership have been filmed in Majorca, where the Love Island villa is located. The ads have been filmed from the perspective of a friend’s camera, and follow a groups’ holiday through the lens. Four summer vibes are captured in the ads – Party, Chilled, Culture and Active – showcasing the different holiday experiences that Jet2holidays offers customers in Majorca and across its network of European destinations.
Jet2holidays is offering viewers the chance to win ten pairs of money-can’t-buy tickets to the Love Island Live final, and in addition to that, a Jet2holiday for two people to Majorca will be up for grabs each week throughout the series.
Love Island is one of the most talked about shows on TV and in the definitive game of love, every few days the Love Islanders will have to couple up, with those not in a couple at risk of being dumped from the island. With the path to true love littered with surprise bombshell arrivals and unexpected twists and turns, there’s never a dull moment in the islanders’ sunshine paradise. Ultimately the couples must win over the hearts of the public, who will have the final say on who wins the show and takes home a lucrative cash prize.
Steve Heapy, CEO of Jet2.com and Jet2holidays said: “Love Island was one of the most popular and talked about TV shows last summer, and it looks like this summer will be no different. Working in partnership with such a high profile programme means we can showcase the fantastic range of holidays we have on offer for young people, so we are delighted to be the official travel partner of Love Island.”
Claire Heys, ITV Brand Partnerships and Content Director, said: “Love Island is synonymous with a hot and sunny holiday so I’m delighted to welcome Jet2holidays as a show partner.”
The ads were filmed at four Jet2holidays hotels in Majorca: Sol House The Studio Calvia Beach, BH Mallorca in Magaluf, Sol Wave House in Magaluf, and the Iberostar Grand Portals Nous in Portals Nous.