Leading PR and content agency, The Lucre Group, has today announced its latest account win for its Travel and Leisure division; the luxury holiday brand, Beyond Escapes.
Beyond Escapes is a brand-new holiday company due to launch in January 2018 here in the UK. The company’s philosophy is to create the perfect escape that is accessible to everyone and caters for all. The first Beyond Escapes will open near Totnes, Devon in early winter, with its flagship -experience opening in Pickering, North Yorkshire the following year. Both will offer boutique-style, high quality accommodation supplemented with excellent ancillary facilities including spa, restaurant and gym as well as each having a strong local reflection to make each offering unique.
The brand brought the agency on to raise awareness and support other marketing activity ahead of the launch at the end of the year. Activities will include media, blogger and influencer engagement, site launches, elevated news campaigns and social media support. The appointment is the result of highly competitive pitch process.
Sarah Hanson, Marketing Director at Beyond Escapes said: “The team at Lucre has captured the uniqueness and excitement of this new brand perfectly. Their creativity and passion shone through as did their approach to garnering insights and translating them strategically into a cohesive plan. We very much enjoy having them as an extension of our wider team and can’t wait to see the reaction from consumers once we do launch.”
Tamarind Wilson-Flint, Lucre co-owner and Director added: “This brand perfectly complements our existing travel and leisure portfolio but offers something totally different in the market. With the company yet to launch, it’s an exciting time to come on board and help shape the brand as it comes to life. Beyond Escapes will offer boutique quality accommodation with world-class facilities. Every site has its own unique set of features to offer a bespoke experience and we’re sure it won’t take long for everyone else to become as passionate about the brand as we are.”
Source: The Lucre Group
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