The tie-up will see Marriott made the official hotelier for events including NBA Global Games 2015-16, NBA Africa Game 2015, and NBA Canada Series 2015 as well as separate NBA events in Brazil, Canada, China, Italy, Mexico, Spain, and here in the UK.
Fans will be offered accommodation in the group’s family of 19 brands including The Ritz-Carlton, JW Marriott, Renaissance Hotels, Marriott Hotels, Protea Hotels and AC Hotels where Elite members of its Rewards programme will also be given the opportunity to meet players.
Karin Timpone, global marketing officer, Marriott International, said: “Basketball is one of the most popular sports in the world, and our partnership with the NBA gives us an opportunity to tap into a passionate fan base and communicate the breadth and depth of our portfolio. Similar to what we are doing with music and entertainment, our NBA partnership helps us create memorable experiences for our Rewards members and amplify the benefits of the program for both new and loyal guests.”
Members will also be given the opportunity to participate in a sweepstake for the chance to win tickets for an upcoming NBA event.