The campaign has seen review content for both products from TrustedReviews.com and whatdigitalcamera.com appear within custom made online advertising unit, Amplify.
The Amplify unit will host teaser videos and advertising content about the products, links to editorial content and reviews of other Panasonic products on IPC’s websites, as well as external links to Panasonic’s product microsites.
“We are delighted to be working with Panasonic on the creation of the first Amplify campaigns,” said Sam Finlay, head of digital advertising at IPC Media.
“Utilising Trusted Reviews and What Digital Camera’s editorial is the perfect way to enable consumers to have quality engagement with the content around Panasonic products whilst achieving scaled reach through targeting those we know have a real appetite for it.”
Both campaigns will run over the summer period. The deal with Trusted Reviews and What Digital Camera was brokered by Vizeum.