Renault unveils exotic idents for the Jonathan Ross Show

Renault UK has unveiled the idents which will form part of its 11-week sponsorship of The Jonathan Ross Show, airing October 12.

The idents take the theme of ‘animal attraction’ and focus on the brand’s latest three models: the Renault Captur crossover, the Renault Clio and the Renault ZOE.

Two 10-second spots have been created for each model, with the six spots featuring huskies cranes, owls, cheetahs and rabbits.

“We wanted to do something simple and amusing to capture the appeal of Renault’s newly designed generation of cars. We show the magnetism of the product, and introduce a few wild characters along the way,” said Jason Cobbold, deputy managing director of Publicis London, the shop behind the work.

The activity is being backed by a wider online presence, with the auto brand pushing the hashtag #animalattraction via social media.

Dave Allen directed the spots with Passion RAW, and media was booked through Manning Gottlieb OMD.

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