Miami-based indie shop GUT has been chosen to lead creative for the PHILADELPHIA brand as its agency of record. GUT worked with the PHILADELPHIA brand in 2019 on a project basis and launched the talked-about campaigns like “Bagel that”, a device that can turn anything into a bagel, and the hilarious Thanksgiving conspiracy theory “Wait, is that a Cheesecake?” “We are extremely honored for the trust that the PHILLY team […]
Company Also Adds to Headcount with Four New Hires
World-leading travel site, Booking.com and tech giant, Fasthosts, have appointed influencer marketing agency, Digital Voices, to create powerful YouTube campaigns that reach highly-targeted, engaged audiences at scale. Founded by 29 year-old Jennifer Quigley-Jones in 2017 with just £500 in her business bank account, Digital Voices has worked with global brands including Rolls-Royce, the RAF, Universal […]
Carlsberg, Probably the Best Beer in the World, has appointed Grey Europe for the Carlsberg Alcohol Free Beer (AFB) global communications account. Grey Europe won the account following a final pitch that was run in-house. The first work will appear in early 2020, and will connect to the ‘Probably’ Carlsberg positioning, with a focus on […]
A shared vision and a data-driven, audience-first strategy wins global recruitment business
Merkle a leading technology-enabled, data-driven performance marketing agency, has been selected as specialist global recruitment company, PageGroup’s, global media partner. The appointment follows a competitive six-month pitch process, designed to consolidate PageGroup’s global media account into one agency. Merkle’s remit is to build and activate a global media strategy to support incremental growth and increase […]
Canada’s professional Rugby League team, Toronto Wolfpack, have selected LP/AD as agency of record for the 2020 season. The team’s promotion to the Super League as well as their recent signing of rugby superstar Sonny Bill Williams has created an opportunity and accelerated interest in the team both domestically and internationally. As a result, Toronto […]
Steel Warriors, the charity that melts down knives taken off of London’s streets and recycles the steel to build outdoor gyms has appointed Lucky Generals to build its brand and drive further funding. The agency will be briefed with creating an awareness campaign that will not only drive fame for the cause but will also […]
krow has been named the brand agency for Britain’s fastest growing packaged cider brand – Brothers. The team at Brothers were so impressed with krow’s knowledge of the sector and their shared ambition for the brand, that they shelved plans for a competitive pitch and awarded the work directly to krow, who is appointed lead […]
Farrow & Ball has appointed BMB London as its new creative agency partner, after a competitive pitch against two rival agencies. BMB will work on the brands integrated business across a range of projects including the overall brand messaging, the products, the Colour Consultancy service and the brand’s always on social. The partnership between the agency […]
RBR appointed as strategic and creative agency for Blistex, Dentinox, Snufflebabe and Flourish.
Leading Health and Beauty business DDD Limited has appointed Red Brick Road as its lead strategic agency. Red Brick Road was appointed without a competitive pitch. The remit sees Red Brick Road take on strategic and creative responsibilities for three household brands – Blistex, the lip health brand spanning cold sore treatment and everyday lip […]
New meat-free brand, launched by Kerry foods hires creative hotshop
The independent agency network, The&Partnership announced today its appointment as creative agency of record for the new meat-free brand, Naked Glory. Naked Glory meat-free quarter pounders, sausages, ‘no-meat balls’ and mince will launch nationwide in supermarkets and foodservice outlets. Aimed at meat eaters, Naked Glory products are going to be a game-changer in the meat-free […]