Full-service, integrated advertising and marketing agency, bigdog, announced details of its latest creative work for the Aviva Community Fund, a core part of Aviva’s corporate responsibility programme. The campaign seeks to inspire local community groups to submit applications for support, and funding of between £1k and £25k, for causes and projects that make a real difference […]
[KGVID]https://marcommnews.com/wp-content/uploads/2017/10/Movistar-Little-Richard.mp4[/KGVID] Who would ever think not to answer a call from their mother? Dhélet Y&R and Movistar launched a Mother’s Day spot about a young man who apparently doubted answering when he got a video call from his mother, but in reality, he’s preparing a surprise to make her happy. Advertising Agency: Dhélet Y&R Client: […]
Having recently undergone a rebrand, London Pride, Fuller’s iconic and Original Ale, is giving consumers the opportunity to win the ultimate and most original London experience. By purchasing London Pride in selected pubs and retailers, consumers will receive a unique code that they can use to enter into the draw via a microsite. Each month […]
The latest campaign for global luxury brand, Christian Louboutin, was designed by New York-based agency RXM Creative. It introduces a new size of their three original fragrances, which now come in a 30ml bottle. The campaign, called “Entering Christian’s Mind,” is comprised of various digital shorts and images, that will live on Christian Louboutin social channels (including Instagram stories) and the brand’s […]
Lidl UK premieres the latest advert in its #LidlSurprises campaign which will focus on telling the quality, provenance and price story behind its wine range. Created by TBWA\London, the new advert makes its debut tonight at 19:15 during Emmerdale, and on 20th October during the ad break in Cold Feet at 21.30, reaching an estimated 12 […]
From Grumpy Cat to OMG Cat and, of course, the classic Nyan Cat video, the world is cat-mad. In fact, cat related media content is shared twice as much as selfies online. Virgin Media has put its own unique spin on this craze and created a meow-nificent piece of social content to support the Virgin […]
Herbal tea and infusions brand, Heath & Heather, is kicking off a multi-channel campaign to broaden its appeal and encourage younger audiences to explore its range of teas. The ‘Me to the Power of Tea’ campaign has been conceived and delivered by integrated marketing agency, HeyHuman. The drive celebrates the brand’s heritage and close-to-nature principles, […]
Clear Channel International has announced a new partnership with Amscreen that will include the provision of digital outdoor displays for a European-wide deployment. This new deal will see further expansion across 16 new country markets. This follows 3 years of digital out of home (DOOH) deployments in the UK market where the total DOOH revenue […]
Royally-appointed wine and spirits merchant Berry Bros. & Rudd is launching a new brand positioning developed by BBD Perfect Storm for its liqueur brand, The King’s Ginger. The work marks a shift in strategy for The King’s Ginger. Originally developed in 1903 as a revivifier for King Edward VII, the product has historically been associated […]
In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take. Initially, the Gold Standard has three fundamental aims – to reduce ad fraud, to improve the digital advertising […]