TMW Unlimited creates digital campaign #CaseForChange for the GSMA

TMW Unlimited creates digital campaign #CaseForChange for the GSMA

TMW Unlimited has created a new digital campaign for the GSMA, the global body that represents mobile operators, to show how the power of mobile connectivity makes a difference in people’s lives around the world. In 2015, the UN set out 17 Sustainable Development Goals (SDGs), an ambitious agenda to eradicate poverty, fight inequality and […]

Leaked emails reveal WPP’s plan to pull out of Eurobest and could also leave Cannes in 2018

Leaked emails reveal WPP’s plan to pull out of Eurobest and could also leave Cannes in 2018

One of the biggest news out of 2017’s Cannes Lions Festival of Creativity didn’t concern any dazzling campaigns but, rather, Publicis Groupe’s announcement that it would forbid all of its agencies from entering Cannes or any other awards shows next year. Now, WPP, the world’s largest holding group, has continued its threats to follow suit […]

Bosch brings Autocook recipes to life with its first Facebook Canvas campaign

Bosch brings Autocook recipes to life with its first Facebook Canvas campaign

Bosch Home Appliances is rolling out a tasty new Facebook Canvas campaign in September to launch its AutoCook Multicooker. The campaign uses all the functionality of Facebook Canvas to showcase the simplicity and huge versatility of the new Bosch product proving that’s it’s the must-have kitchen appliance that makes short work of the recipes we […]

NABS’ #RideAdland challenge returns in October

NABS’ #RideAdland challenge returns in October

NABS has thrown down the gauntlet to the media and advertising industry with 2017’s #RideAdland, which revs up on 5th October 2017. The second year of the industry cycle challenge sees a total of 30 teams competing in the cross-industry tournament – the 50km Fun Race and 130km Epic Race – across a virtual London […]

JD Williams encourages women to live a colourful life with new ad campaign

JD Williams encourages women to live a colourful life with new ad campaign

Online retailer JD Williams has unveiled its new-look brand with a multi-million pound advertising campaign. The multi-channel campaign includes a 60 second and 30 second TV advert featuring an extensive range of autumn fashion, accessories, home ware and beauty products. The ad campaign is part of a wider rebrand to JD Williams The Lifestore, which […]

Rock Hound creates ‘2 Wheels vs Gravity’ in record time for Shell ADVANCE

Rock Hound creates ‘2 Wheels vs Gravity’ in record time for Shell ADVANCE

Smoke & Mirrors’ content agency Rock Hound have created Shell ADVANCE’s latest spot, ‘2 Wheels vs Gravity’. Echoing the drama of the spot, Rock Hound completed the project in the record time of just 12 hours. Rock Hound, Producer, James McLaughlin says: “Shell ADVANCE, ‘2 Wheels Vs Gravity’ began with a clear vision, a contest […]