eve Sleep has created a new advertising campaign, due to air on TV for the first time on August 12. The campaign advocates the benefits of a good night’s sleep by drawing attention to the hazards of being sleep poor. It is the brand’s second advertising creative since the company launched in February 2015, and […]
Creative agency Young & Laramore have launched two campaign for Louisville Slugger’s Baseball and Fastpitch brands. Each campaign includes print, online video, social and banner ads. Baseball For Slugger’s 2018 launch Young & Laramore developed a campaign around a truth of baseball: every swing no matter a home-run in batting practice or a foul ball in a […]
Launching 8th August, a moving new campaign by Vhi Healthcare, Publicis Dublin, and Piranha Bar sheds a reassuring light on people’s experience of medical treatment. The largest health insurance company in Ireland, once again, enlisted the help of Piranha Bar to bring their subscribers’ testimonials to life. In the first commercial launching for the campaign, […]
Voices.com has released their look at the media and advertising trends that will dominate over the next year. The 2017 Trends Report illuminates how the North American media and advertising landscape is shifting – as told by the voice over industry. Choices made in the voice over performances – such as the characteristics of the […]
The Epica Awards kicks off its 31st competition with a lot in store. The new jury president, location and categories are just a few of the changes to the awards in 2017. Advertising, PR, design and digital agencies as well as production companies start entering their work in August (with a €100 early bird discount), […]
MarComm News’ Hit Parade brings you our selection of the “hit” projects of the month. The highlights for July 2017 include technology, design, advertising and viral projects: 1) “The Homo-schlepiens” by SodaStream Although it has not been the most viral ad of July, SodaStream‘s “The Homo-schlepiens” didn’t fair too shabbily, racking up over five million views at the […]
McCann London is inviting workers to dump their boring homemade sandwiches in favour of something more exciting from Subway’s extensive lunchtime range, including the new Rotisserie-style Chicken Sub. In the ad shot by Max Sherman at Blink, a young office worker sits outside a Subway store staring in. As he enviously watches people inside eating […]
Tesco Ireland and creative agency, ROTHCO, launch the first commercial in part of a new three-year campaign that will form an ambitious new repositioning for Tesco Ireland. Following on from the successful Christmas campaign Here’s to the Hosts, Family Makes Us Better will put authentic family life at the heart of the Tesco business. The […]
In this day and age, we tend to take for granted TV innovations such as multi screens, cloud DVR, family accounts … But not so long ago, many improvements that would seem trivial nowadays brought us pure delight. The new campaign for CANAL by ad agency BETC Paris aims to communicate its cutting-edge offering by […]
New Balance Football launched an integrated campaign titled ‘Dictate the Play, Devastate the Defence’ to mark the arrival of the new Furon 3.0 football boot and a new colour-up for the Visaro boot silo. Created in conjunction with ZAK, New Balance Football’s global creative agency, the campaign will roll out globally, featuring in retail and […]