H&M has released its first ad created by Adam & Eve/DDB, a trailer for a longer film featuring David Beckham and the American comedian Kevin Hart. In the 30-second ad Beckham receives a phone call from his agent who tells him that Hart wants to come to stay with him to prepare for the part […]
Sports apparel brand Under Armour’s first global football campaign features star players such as Manchester United’s Memphis and Tottenham Hotspur Academy’s Cameron Carter-Vickers as well as young up-and-coming players from all over the world. Called ‘Slay Your Next Giant,’ the video aims to drive home the brand’s message that an athlete’s journey is just as […]
H4B Manchester shows its talent for combining health and well being with consumer insights by creating a campaign for Kitbag.com spoofing the brutal conditions rugby players train in, ahead of this year’s Rugby World Cup. The campaign encourages supporters to get up, get moving and earn their team’s shirts to show their support during the […]
To celebrate BT Sport becoming the new home of the UEFA Champions League, OgilvyOne, the UK’s leading customer experience agency has created a series of specially designed and hand painted football-inspired BT Sport ‘Pub Signs’. The aim of the campaign is to illustrate the importance of football to the pub industry, and that BT Sport’s […]
Heineken has unveiled a new TV commercial which sees Daniel Craig reprise the role of James Bond in a high-octane boat chase. As part of the global integrated campaign by Wieden+Kennedy Amsterdam coinciding with the impending release of new Bond film Spectre, the TVC will launch mobile-first via Facebook, before making an appearance on TV […]
The Gate has appointed Peter Bennett to the new role of Executive Director – Media. Bennett joins the agency to boost its full-service offering across a range of clients and to provide media planning and buying services to other group companies within MSQ Partners Reporting to Luke Mugliston, the agency’s chief executive, Bennett will join […]
Grey London – part of WPP’s Team News – has created a series of 26 short films ahead of the Rugby World Cup to celebrate The Times & The Sunday Times’ coverage of the tournament and to act as a glossary to both rugby aficionados and casual fans alike. The A-to-Z of the Rugby World […]
Mobile internet advertising is set to become the third-largest advertising medium behind television and desktop internet, overtaking newspapers in 2016. A Zenith Optimedia study claims mobile advertising will overshadow newspapers as early as next year, becoming the “driving force behind the growth of the entire advertising market”. Mobile will account for 12.4 per cent of […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/09/NSPCC_Alfie-the-Astronaut_60secs.mp4[/KGVID] The NSPCC is launching a brand campaign, the first within their rebrand with the strapline, Every Childhood is Worth Fighting For. The campaign is inspired by childhood dreams and imagination and shows how the work the NSPCC do helps children rebuild their lives, giving them back a childhood full of hope and […]
Apple aired the first ad for the new iPhone 6S during its keynote this week, featuring singer Selena Gomez and US comedian Bill Hader. The ad, called ‘The only thing that’s changed…’ emphasises the new touch interface on the iPhone 6S, called ‘3D Touch’. It can distinguish between different types of pressure on the screen, […]