To launch the new line of BGH Joy smartphones, Del Campo Saatchi Buenos Aires presents “The Chase,” a fictional story based on a very real problem: whenever people watch videos on their cell phones, they’re always looking at the download bar rather than the video itself. They are anxious, waiting for that moment when the […]
Plusnet’s latest brand campaign rolled out August 12 in what is a new creative direction for the home phone and broadband provider. The TV ad still features Plusnet Joe, but price is no longer the main focus. Instead the concept centres on the unrivalled customer service Plusnet provides, with the endline “Broadband that loves you […]
It is not a far cry to say that mobile phones are an integral part of our lives today. Based on a recent study conducted by creative agency We are Social, there are over 3.6 billion unique mobile users in the world. With 33 percent of the population using mobiles to access the Internet and […]
Betway has launched a new TV campaign to show how its app can bring football to life and get fans closer to the game – so close in fact, they feel like they are actually there. The ‘Bring the Game to Life’ campaign, which is created by Above+Beyond, has launched to coincide with the start […]
Durex has launched a new global online campaign for Durex Play to show lovers that, with Durex, they can bring something new to their sex life this summer. The 360 campaign created by TMW Unlimited, features an online video showing two lovers breaking out of a monotonous love life and being transported through beautiful exotic […]
After successfully using Usain Bolt to introduce Celcom’s fast 4G LTE network back in 2013, advertising agency M&C Saatchi has decided to continue its collaboration with the world’s fastest man to launch the telco’s new “Non-Stop Internet” network. The 360-campaign kicked off with a TV commercial three weeks ago that featured a baton being passed […]
“Mobile advertising as a whole is just fairly crappy,” said Sebastian Tomich, The New York Times senior VP of advertising and innovation. Mr. Tomich isn’t saying anything controversial. Most people seem to agree that those thin horizontal banners pinned to the bottom of publishers’ mobile sites haven’t won many fans. Neither have the full-screen interstitial […]
Ziploc has just unveiled a second installment in the brand’s digital film series—Little Beasts. The series, which launched earlier this year, takes a comedic look at some of the most chaotic scenarios provided by raising children. The videos make the point that while Ziploc can’t stop the crazy, they can help contain the chaos. The […]
Genesis Media, which surveyed more than 11,500 US adults in late May and early June, found that while 24 percent of respondents installed ad blockers on either their home or work computers, just 3 percent did so on their smartphones or tablets. Two things immediately jump out from those statistics: First, marketers already had plenty […]
Bigger. Badder. Birdier. This summer, one of the biggest mobile gaming hits to date is set to return to mobile and tablet screens around the world, putting the smug pigs and their feisty feathered enemies back in players’ hands when Angry Birds 2 launches on 30th July. To help promote the game’s release and recruit […]