The Moneytizer, a new ad platform specialising in online ad optimisation for small and medium-sized editorial publishers, has launched its first UK office in London. The business, originally founded in France in 2014, provides the leading ad optimisation platform for small and medium publishers such as bloggers. Its sole purpose is to give those publishers […]
NABS and Squared Online, an education initiative led by Google, have joined forces to provide funding for advertising and media professionals wishing to upskill their digital know how through a new career grant. The offer available through NABS’ Upskilling Grant programme marks the first time Google and NABS have partnered in this way. The scheme […]
New research has revealed the changing face of the UK’s native advertising market: there is more confidence and budget, with programmatic and mobile seen as the two main areas for growth. The second annual independent survey into this market was commissioned by native advertising platform Adyoulike and covered all major agencies and agency trading desks […]
Let’s face it, acne is the pits. And the acne category is awash with confidence clutter. Every brand is shouting about confidence loud and proud— and teens just don’t buy it. That’s why Droga5’s brand strategy for Clearasil taps into a more real source of confidence: reassurance. During custom qualitative research with teens, we found […]
News UK is launching a campaign to raise awareness of Dream Team, the successful fantasy football game by The Sun which is open to all. Wunderman has created work that will run across press, email, social and digital channels. Press advertising broke in The Sun on July 11 and will continue throughout the month-long player […]
Volvic Touch of Fruit is launching a dedicated new TV ad for the first time since 2013 as part of a £1.5m through the line campaign designed to appeal to a young, creative audience. The ad, created by RKCR/Y&R London, features a street artist whose work comes to life in an explosion of fruit graphics. […]
Russia launches a national campaign to celebrate the girls who are breaking stereotypes and embracing sport as a part of their everyday life. #betterforit is more than just a hashtag. It’s a call to action to share, promote and embrace women’s fitness and sports. With this rallying cry, Nike invites a global community of athletes […]
The latest film from The Sweet Shop’s director Ben Dawkins showcases the perfect line-up of Real Madrid Galacticos and the club’s new white on white kit in pure, crisp moments of slow motion action, full of grit, sweat and heaps of style. The online piece for was created by Adam Fish, Matthew Carter and […]
The All England Lawn Tennis Club (AELTC) launched a new campaign, created by Space, to welcome visitors to SW19 and this year’s Wimbledon Championships. Space has developed ‘Wimbledon Awaits’ to build excitement and anticipation by showing how the Championships have created headlines through history and continue to do so. The work uses inspirational imagery from […]
In the run-up to Cannes Lions, global agency We Are Social has created the ‘Cannesogram’– an interactive cartogram that reveals how countries have performed over the last ten years. The countries are displayed with a combination of colour and size changes according to how successful they have been in the revered adland awards. Users can […]