Tire Company Goodyear launches its new summer tire EfficientGrip Performance with an unusual marketing idea. The paddle-wheel of Hamburg’s famous steamboat “Louisiana Star” was covered with a special design that transforms it into an almost 7 meter high tire. The paddle wheel-tire was seen in the Port of Hamburg and on the river Elbe. Since 1999 […]
Nike is celebrating the 25th anniversary of its iconic “Just Do It” strapline by challenging fans worldwide to push themselves to “new limits” through a series of digital tests. The “Possibilities” campaign is spearheaded by a TV advert featuring an all-star cast of athletes and celebrities. The Wieden + Kennedy created spot is narrated by […]
Guinness has rolled out a new TV campaign to promote the ‘Arthur Guinness Projects’, a new philanthropic initiative from Guinness, which aims to find and celebrate creative talent in Ireland. Developed by AMV BBDO, the campaign comprised of two 30-second TVCs that showcase a broad mix of applicants to the project. In keeping with the […]
To advertise for a Life Cinemas app which allows users to download movies onto their phones, the JWT Corporation in Uruguay has come up with a series of creative posters which summarizes each movie in Japanese emoticons. There’s “Ted”, “Harry Potter”, “Life of Pi” and “Finding Nemo”, all accompanied with the tagline: “The movies you […]
The advertising watchdog has decided not to investigate the controversial “animal cruelty” Marmite ad that has sparked hundreds of complaints to the regulator, saying the spot is “unlikely to cause serious or widespread offence”. The Adam&EveDDB-created ad, which features a parody rescue unit travelling around the UK recovering “neglected” jars of Marmite left at the […]
Samsung has released a new advert. No, it’s not another 30-seconds of Apple-bashing. Instead it’s a two minute long ad for the electronics company’s $600 Motion Sync vacuum cleaner and stars a baby with a moustache chasing the device as if he were a police officer. The Viral Factory, the same agency behind some of […]
The new, fully animated campaign for men’s aerosol antiperspirant from Gillette plays on the brand’s position as official sponsor of UFC (Ultimate Fighting Championship) in Brazil. Created by Agencia Africa for P&G, the 60-second TV ad tells the story of the characters in an unofficial – and fictitious – MMA sub-league, the UFSWEAT, the league […]
Unicef has launched an ‘End of Violence Against Children’ campaign, aiming to highlight that “just because you can’t see violence, doesn’t mean it’s not there.” Unicef brought in actor and goodwill ambassador Liam Neeson in a bid to highlight instances of violence against children, cyber bullying and gang rape. The 60-second spot shows the aftermath […]
Foot Locker has revealed its latest TV commercial featuring NBA players Blake Griffin and Chris Paul to promote the retailer’s Nike Jordan gear. The advert is the latest in the brand’s ongoing ‘Foot Locker Approved’ campaign, and follows last month’s commercial, ‘Conversation Life’ featuring Shaquille O’Neal and rapper Tyga. The latest advert, entitled ‘The Endorser’, […]
23andMe, the leading personal genetics company, today launched Portraits of Health, the company’s first television advertising campaign. The campaign focuses on educating consumers about how understanding their DNA can help them make more informed and proactive health decisions. The campaign will also build brand awareness for 23andMe. The campaign, features people discussing their real 23andMe […]