Independent agency Madwell is breaking its first work this month—after becoming AOR in a competitive pitch earlier this year—for Denon, the 100+-year-old audio brand. Following in the footsteps of extensive global brand research, “Crafted for the Sound-obsessed” reinforces Denon’s commitment to craftsmanship and sound mastery, speaking to the unique group of people who don’t just listen to sound—they […]
Playground xyz has partnered with Publicis Groupe in APAC to implement attention measurement and optimisation solutions across Publicis Groupe APAC clients’ digital ad campaigns. This project expands on an ongoing partnership that has seen Playground help Publicis Groupe APAC clients test attention-based solutions and build a clear understanding of the actual levels of consumer attention […]
Wunderman Thompson UK has launched the next phase of their integrated Financial Abuse campaign entitled ‘Control’, featuring a hard-hitting TV ad and through-the-line activity, which highlights the struggles that those trapped in economically abusive relationships face and how the bank can help. Wunderman Thompson UK’s latest integrated campaign follows on from the out-of-home and social […]
So, we are talking about an advertising campaign for the largest developer in Ivano-Frankivsk, Ukraine — blago developer. The winners of Eurovision 2022, members of the Kalush Orchestra — Oleh Psiuk and KylymMan, became its partners and protagonists.The participation of the most discussed musical group of the year in the advertising campaign could not pass […]
Saatchi & Saatchi UK has unveiled a fresh visual campaign for EE to highlight its new Value for Money and Full Fibre Broadband initiatives, giving customers ‘that new phone feeling’ for longer. Running across OOH, print, digital and social channels and alongside complementary TV advert No Way Out starring Kevin Bacon, the design work is […]
Cas bok…uh…Cao bao…no…Cars ber… Turns out Carlsberg isn’t the easiest name to pronounce. Not ideal if you’re trying to break through in the market of Vietnam. That’s why the Danish beer brand decided to have fun with it and reintroduce themselves to the country with a phonetic spelling. Say hello to /Car-z-berg/. Carlsberg is one […]
Guinness celebrates the power of football fandom in breakthrough new campaign
The latest GUINNESS campaign in Africa celebrates how football fans find ingenious ways to make the experience of watching the game accessible for everyone. Launching this week, “Brothers” celebrates the relationship between Miracle, and his brother, Abidemi who are united behind their shared passion for football. The new GUINNESS advert is set in a Nigerian […]
The world’s largest online supermarket, Ocado has launched a playful customer-centric campaign that passes the mic over to their shoppers – while humorously transforming them into talking fruit and veg. Over the next four weeks, in this suitably named campaign “Food for Thought”, 11 animated films will launch across Ocado’s social YouTube, Facebook, Instagram, Snapchat […]
Lost and Found campaign highlights everyday hearing loss scenarios through press, out of home and digital executions
A new campaign from The Agency at Specsavers aims to challenge the misconceptions that hearing aids are just for the deaf, by highlighting everyday hearing loss scenarios that everyone can relate to. In unmistakably Specsavers tone of voice, Lost and Found draws on insight that hearing is as individual as vision, entertainingly informing consumers that […]
Revealing the UKs only Equity Release Comparison Tool
The UK’s No.1 independent equity release advisory service, Equity Release Supermarket (ERS), is moving into television advertising for the first time ever, as they look to broaden their audience and showcase their pioneering technology and digital offering. The innovative fin-tech firm recently launched a UK Industry-first digital solution for consumers – known as smartER – and […]
