Accenture Song has released the second installment of “Nothing Can Do What a Soldier Can Do” showing that no matter how technologically advanced the Army becomes, soldiers will always be their most valuable asset. The new advert entitled ‘The Flood’ will break with a 40-second film on 2 January 2023 across television, cinema, Video on […]
To announce their exciting event calendar for the winter of 2022, the Abu Dhabi Department of Tourism and Culture recruited famed NBA legend Shaqille O’Neal. Shaq is famously known for his love of Abu Dhabi, and the series of ads featuring Shaq as a news anchor borrow from Shaq’s quirky online personality for some ROFL […]
Seeking a fun and clever way to play off holiday tropes and traditions, Merrell‘s in-house team collaborated with multi-faceted global production company 1stAveMachine to create a festive campaign with scenes centered on Merrell shoes. Two 15-second videos are running socially on Snapchat, Pinterest, TikTok, Meta and YouTube, featuring Merrellville, population 2,500. In “Sledding,” viewers see […]
Independent full-service destination experts 62ABOVE is named Agency of Record for Visit Carlsbad, according to agency Founder and Chief Relationships Officer, Jon Bailey. The account had no previous agency and billings were not disclosed. 62ABOVE’s first assignment was to rebrand the destination, including brand platform, logo, and overall look and feel. From there the agency created […]
Christmas is coming closer. The festive season is celebrated by people in the most diverse ways…or not at all. When it comes to the end of the year, there are basically two types of people: those who listen to “Last Christmas” around the clock as early as October and enjoy the first Christmas gingerbread, or […]
At Beatgrid, an adtech startup focusing on cross-media measurement, we have spent thousands of hours working on campaigns globally to build a product that drives forward into the cookieless world, with trusted, understandable advertising data. Consumer viewing patterns are changing, the rise of streaming has made it easier for the viewer to decide what, when, […]
Expectedly, the football world talks about nothing but, well, men. Namely, the male players and coaches. This year in Qatar, three women are stepping into this male-dominated field. And with them, we’ve started a new era for women in sport. Stephanie Frappart, Yamashita Yoshimi, and Salima Mukansanga are the first-ever female referees to be appointed […]
All People All Places (APAP), a charity dedicated to helping vulnerable people overcome homelessness, has worked with Cogent to launch an awareness campaign which sees iconic blue plaques placed at rough sleeping spots in North London. Normally used to commemorate famous people, each “Homeless Plaque” tells the real and positive story of a once homeless […]
UK Stop Ad Funded Crime (UKSAFC) has been set up by a group of advertising professionals, policymakers, technology providers and agencies to tackle the problem of ad funded crime in the United Kingdom, providing a template that the rest of the world can follow. It aims to highlight the scale of advertising fraud in the […]
“Change the name, end the stigma” is the core message of the global campaign of the Initiative Youth Against AIDS with Serviceplan Switzerland. On the occasion of World AIDS Day today, an open letter to the Director-General of the World Health Organization, Dr. Tedros Adhanom Ghebreyesus, has been published, calling on him to officially rename […]