ADYOULIKE and the Trade Desk Announce New Integration that Brings Premium Programmatic Native

ADYOULIKE and the Trade Desk Announce New Integration that Brings Premium Programmatic Native

ADYOULIKE, a leading in-feed native advertising platform, has announced an expanded collaboration with The Trade Desk, a global technology platform for buyers of advertising, to deliver in-feed native videos programmatically across the ADYOULIKE publisher portfolio. This expanded integration builds upon the existing OpenRTB 2.3 with The Trade Desk and ADYOULIKE which was announced in October 2016. […]

Adyoulike Announce Global Programmatic Native Advertising Integration with AppNexus

Adyoulike Announce Global Programmatic Native Advertising Integration with AppNexus

Adyoulike, the leading in-feed native ad platform, announced a new strategic partnership with AppNexus, the world’s leading independent advertising technology company, that enables the real-time sale and purchase of digital advertising. The integration will enable advertisers and agencies to deliver personalised native campaigns on AppNexus’ platform. Adyoulike’s native advertising supply side platform (SSP) will use the […]

Adyoulike Launches “Native Creative 2.0” In-Feed Ad Formats

Adyoulike Launches “Native Creative 2.0” In-Feed Ad Formats

In-feed native advertising platform Adyoulike announced the launch of its Native Creative 2.0 formats, bringing advertisers and publishers new options for visually-dynamic, interactive ad units that better engage and activate audiences. The new units, which seamlessly integrate in-feed on publisher properties, are available for native mobile and native video advertising as well as for web-based native. […]

Native advertising trends: Mobile-only triples in size and programmatic hits the ground running

Native advertising trends: Mobile-only triples in size and programmatic hits the ground running

New research has shown the immediate impact of the OpenRTB 2.3 programmatic standard on the native advertising market. During 2015 around one in six native campaigns (15%) were already being run programmatically. The study carried out by native advertising platform Adyoulike, analysing 1.3 billion in-feed native ads run in the UK throughout 2015, is the […]

Adyoulike releases its native programmatic SSP in OpenRTB 2.3

Adyoulike releases its native programmatic SSP in OpenRTB 2.3

Adyoulike, one of the European leaders in native advertising technology, announced the official release of its native advertising supply side platform (SSP) in OpenRTB 2.3. This integration already comes with multiple native DSPs integrated, including Stackadapt, PulsePoint, Bidtellect, Mediasmart, Netage, Adotmob, Adiant and Powerlinks. This further enhances its programmatic native advertising service, Adyoulike Exchange. Julian […]

The next step for native advertising: Adyoulike launches the industry’s first in-feed retargeting platform

The next step for native advertising: Adyoulike launches the industry’s first in-feed retargeting platform

Adyoulike, the European leader in native advertising, announced the launch of its in-feed native retargeting platform. This is the first time that retargeting has been integrated into in-feed native advertising, and represents the company’s commitment to serve consumers relevant and highly targeted content in an unobtrusive way. The technology works much like retargeting in traditional […]

Adyoulike named in Real Business’ The Everline Future 50

Adyoulike named in Real Business’ The Everline Future 50

Native advertising platform Adyoulike has been named as a member of Real Business’ The Everline Future 50. The programme lists the 50 most disruptive and game-changing businesses currently operating in the UK. The 50 businesses were chosen from an original list of 250. Each company was chosen due to its ability to break down barriers, […]

Native advertising set to almost double from 2015 to 2018

Native advertising set to almost double from 2015 to 2018

Data released by Adyoulike, Europe’s largest native advertising network, shows how the value of native advertising worldwide is expected to almost double over the next three years, rising from $30.9bn in 2015 to $59.35bn in 2018. The data is the first time that native advertising growth has been charted globally. In North America, the native […]