Pentland Brands, the name behind some of the world’s best sports, outdoor and fashion labels, has selected MediaCom North to be its media partner. This partnership covers both online and offline media planning and buying for Pentland’s global portfolio of brands, including Speedo, Berghaus, Ellesse and many more. Its products are available across 190 countries […]
Luca Iannucci and Pasquale Frezza are the new creative directors of Serviceplan Italia, who have come on board to enrich the creative department of the House of Communication in Milan, Italy. “We are proud to have joined Serviceplan Group, the largest independent agency group in Europe. We will do our best to lend our creative […]
MediaLink, an Ascential company, announced that Nick Manning has been hired as a Senior Vice President, based in its London office. Manning joins the strategic advisory firm after a decade helping to build the capabilities of Ebiquity, a marketing and media consultancy, where he was chief strategy officer. He will report to Michael Kassan, Chairman […]
the mission, the publicly listed marketing services group, has acquired independent agency krow communications. In a deal that values krow at up to £14.5 million over three years, based on performance, the mission will align krow with bigdog, its award-winning integrated agency, to create a strong presence in one London location. krow, which launched in September 2005, […]
Leo Burnett has been appointed by Betfair to be their International Agency of Record following a competitive pitch. Leo Burnett defeated four agencies to win the business. The review was handled in-house. The incumbent agency was Lucky Generals, who were not part of the pitch process. The agency has been briefed to create an over-arching […]
M&C Saatchi Worldwide has acquired creative agency Scarecrow in Mumbai, to strengthen its presence in India. As part of the acquisition, the new entity will be called M&C Saatchi Scarecrow and will continue to be led by its three founders-Manish Bhatt, Raghu Bhatt and Arunava Sengupta. Also, this will be M&C Saatchi’s second office in […]
Starcom Worldwide announces the promotion of Elliott Millard to Managing Partner, Head of Planning, at Starcom UK and the appointment of Kay Martin as Managing Partner, Clients. The changes strengthen Starcom UK’s senior leadership team, which has undergone rapid growth in the last 12 months with major wins including Puig, Kraft-Heinz, FCA and Visa. In […]
Unlimited is grouping its twenty-seven agencies into seven disciplines to offer clients a simple, bespoke and fully integrated service. This simplification will be supported with a new visual identity. The disciplines are Health, Customer Engagement, Brand, Digital Transformation, B2B & Technology, CRM & Acquisition and Insight & Analytics. The aim of the new structure and the […]
Independent global marketing compliance specialist, FirmDecisions, announced the appointment of Mark Bean as its new Client Services Director for North America. In his new role, Bean will lead and manage client audits and work with FirmDecisions’ Managing Director for North America, Fiona Foy, to drive growth. He will be based in FirmDecisions’ Miami office, starting […]
British Basketball has appointed leading independent brand, marketing and digital agency, Mr B & Friends, to create a new brand identity for the organisation as it targets additional funding. Basketball is the second most popular team sport for children aged 11 to 15. Forming part of the sports curriculum in most mainstream schools and requiring […]