Brandwatch and Crimson Hexagon, two leaders in the social intelligence space, announce the signing of a merger agreement. This merger, expected to close in Q4, creates a c. $100 million annual recurring revenue business that will move forward as Brandwatch. “In this digitally connected world, our vision is to transform how organisations understand their consumers […]
World Vision UK have appointed VCCP to be their lead creative agency, following a competitive four-way pitch. The fully-integrated agency will be working on creating a strategic brand narrative for the charity, as well as on specific campaigns across the year – starting straight away with the 2018 Christmas campaign. Sally Bownes, Head of Brand […]
Global socially-led creative agency We Are Social has promoted Lill Skjerdal and Garrett Dearey to the newly created roles of head of delivery and head of partnerships, respectively. Skjerdal was formerly head of production at We Are Social, where she has spent the last four years. In her new role, she will manage a team […]
Wavemaker UK, the media, content and technology agency, is bringing all its data-driven marketing specialists into one unit to focus on digital transformation for brands. From October 2018, Wavemaker Precision will provide a single hub of experts from five fields: technology, analytics, platforms, data strategy, and the precision planning leads who bring the disciplines together. […]
Global mobile data management software firm Mobolize has appointed MWWPR to handle its trade, corporate, thought leadership and social communications across key European territories. The campaign attempts to gain mobile operator and mobile virtual network operator (MVNO) customers across the region. Mobolize’s suite of on-device software is deployed on millions of Android and iOS smartphones […]
Following a competitive pitch, Red Badger has won a News UK contract to redesign and enhance the popular Sun Savers app. The Red Badger team has been tasked with improving usability as well as enabling new customer-centric features for the app. Red Badger started product development in July 2018 with a view to go live […]
Isobar India, the digital agency from Dentsu Aegis Network, has bagged the digital mandate for Marks & Spencer (M&S). M&S is an iconic British retailer that offers fashionable and high-quality apparel and accessories across India. The agency won the account following a multi-agency pitch and will now manage it from its Delhi office. Commenting on […]
Social and creative agency eight&four announces the appointment of Lucy Walker as its first Audience Director. Joining from Starcom, where she headed up the Samsung UK Social activation team and established new partnerships for Samsung UK with the likes of Mashable, Hearst Publishing, Snapchat and Love Island, Walker will be responsible for overseeing the delivery […]
Walnut Unlimited has announced details of eight new internal promotions as it works to further nurture talent from within the business. Jenifer Eketone has been promoted to Research Director. Since joining Walnut Unlimited four years ago as Research Manager, her passion for behavioural economics has aligned perfectly with the agency’s human understanding proposition and facilitated […]
St Ives, the international marketing services group, announced that it has re-launched as Kin + Carta, a next-generation digital transformation business built for clients in search of seamless digital solutions. Kin + Carta has been created to capitalise on the exciting growth in the already massive digital transformation sector. Kin + Carta applies creativity, data […]