THE JOYCONOMY IS HERE: 2023 BRINGS ELEVATED EXPRESSIONISM TO ARM PEOPLE WITH HOPE, JOY, AND HAPPINESS FOR UNCERTAIN YEAR AHEAD

THE JOYCONOMY IS HERE: 2023 BRINGS ELEVATED EXPRESSIONISM TO ARM PEOPLE WITH HOPE, JOY, AND HAPPINESS FOR UNCERTAIN YEAR AHEAD

An unrestrained, impactful, and powerful burst of energy is being injected into the year ahead, arming people with hope, joy, and happiness amid continuing uncertain times, according to ‘The Future 100: 2023’ from Wunderman Thompson. The outlook, from the 9th edition of the annual essential trend almanac which offers a snapshot of the most compelling trends […]

New Amazon Consultancy division for integrated agency Fiora

New Amazon Consultancy division for integrated agency Fiora

Today sees the launch of a new division for integrated marketing agency, Fiora, as its Amazon Consultancy opens its doors. Partner James Quin will head up the new offering, drawing on over a decade’s experience advising on Amazon sales. Fiora has offices in Bristol and London and works with clients including Subway, Haribo and Wessex Garages.  “The clear market leader, Amazon sales show no indication of slowing down as we continue to emerge […]

DAVID Bogotá Names Carlos Camacho as Chief Creative Officer

<strong>DAVID Bogotá Names Carlos Camacho as Chief Creative Officer</strong>

DAVID Bogotá has announced a new Chief Creative Officer, Carlos Camacho. He brings his passion for creative excellence to the renowned creative agency and will work with the Managing Director of DAVID Bogotá, Juan Pablo Garcia and Global CCO and Partner, Pancho Cassis. “Carlos has over twenty years of creative direction experience having worked in […]

RED HAVAS RELEASES 10 PREDICTIONS FOR COMMUNICATORS IN 2023

<strong>RED HAVAS RELEASES 10 PREDICTIONS FOR COMMUNICATORS IN 2023</strong>

Red Havas, the micronetwork of merged media agencies, today published its 2023 Red Sky Predictions report, which examines and boldly predicts how the field of marketing and communications will evolve in 10 pivotal ways in the coming year.  It’s a wild time to be alive. Around us, wars are being waged. The pandemic continues. Our climate […]

VCCP Group acquires Cowry Consulting, a world leading Behavioural Science consultancy

<strong>VCCP Group acquires Cowry Consulting, a world leading Behavioural Science consultancy</strong>

VCCP Group, the global challenger network for challenger brands, today has announced the acquisition of Cowry Consulting, one of the world’s leading Behavioural Science consultancies. The acquisition forms part of VCCP’s accelerated growth strategy as it puts behavioural insight and data at the heart of its business model, further strengthening the Group’s business transformation positioning. […]

THE GATE HIRES SONNY BOTERO AS EXEC PRODUCER FOR THE GATE & MSQ STUDIOS

THE GATE HIRES SONNY BOTERO AS EXEC PRODUCER FOR THE GATE & MSQ STUDIOS

The Gate & MSQ Studios have appointed Sonny Botero as first Executive Producer on the back of strong growth. Botero will report to CCO Lucas Peon and will be responsible for elevating the work and for growing production capabilities across the agency and the group. Formerly a Senior Producer at Wunderman Thompson, Botero led the production […]

Serviceplan International Managing Director and Partner Markus Noder appointed Spokesperson and Managing Director of the Serviceplan agencies, taking on Dual Role

Serviceplan International Managing Director and Partner Markus Noder appointed Spokesperson and Managing Director of the Serviceplan agencies, taking on Dual Role

Markus Noder, Serviceplan International Managing Director and Partner, is taking on a dual role within the Serviceplan Group.  As well as continuing with his current position, Noder will also act as spokesperson and Managing Director of the Serviceplan agencies, a role he takes on from the late Vincent Schmidlin, a highly regarded colleague of Serviceplan […]

Hakuhodo acquires shares in India’s MA&TH Entertainment

Hakuhodo acquires shares in India’s MA&TH Entertainment

Hakuhodo Inc., an integrated marketing and innovation company, is pleased to announce that it has acquired a majority stake in Indian independent brand agency group MA&TH Entertainment Network Private Limited (headquartered in Mumbai and led by CEO Amit Chandrra), and has made it a consolidated subsidiary. MA&TH is a brand agency group mainly serving clients […]

Jon Bond Launches ‘Weightless’

<strong>Jon Bond Launches ‘Weightless’</strong>

As the marketing industry expands into a prismatic collection of complex specialties, so too does the number of people specializing in them. How can a brand or agency manage all this? Who can afford all these highly skilled experts? Weightless, a new marketing consultancy, created by advertising and marketing legend Jon Bond, has the answer, collecting a network of highly vetted resources to talk […]

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