Pentagon Motor Group has appointed Honcho – the specialist automotive search marketing agency – to oversee digital marketing across its multi-franchise operations. The Hertfordshire-based business will be responsible for driving Pentagon’s visibility through its search engine optimisation (SEO), pay per click (PPC) and content marketing services. Pentagon represents 14 car brands from 33 showrooms across the East Midlands […]
Wienerschnitzel, the world’s largest hot dog chain, announced today that the company has selected INNOCEAN USA as its Agency of Record to handle strategic, creative and media (planning and buying) responsibilities. INNOCEAN has been charged with the mission to change the perception of the hot dog, allowing Americans to learn the truth about the food they love. “After […]
Following a competitive pitch process, integrated marketing and comms agency, Brandnation, has been appointed by luxe accessories brand, Abbott Lyon, to deliver its creative brand campaigns into 2020. The brief is to deliver mass brand awareness to support the brand’s ambitious growth plans throughout Europe and North America. Brandnation will be delivering a digitally focused marketing […]
BrandStreet India, India’s leading integrated marketing agency has achieved a significant success by adding 17 Fortune blue chip companies to their portfolio in the last seven months alone. With their pioneering spirit, the agency has created business-building campaigns for some of the country’s most beloved and iconic brands like Nestle India, Wipro India, Amazon India, Kotak, […]
Asahi Breweries Europe Group has chosen Brilliant Noise to transform its approach to marketing across Central and Eastern Europe. The win is the result of a competitive tender. Brilliant Noise was selected on the strength of its marketing transformation work, specifically with FMCG brands. It has delivered similar programmes for Diageo, Barilla, L’Oréal, Jacob Douwe Egberts, adidas, Visa Europe and Universal […]
TripAdvisor, the world’s largest travel platform, announced the appointment of Havas Media as its global media buying agency of record. The new integrated marketing partnership will capitalize on Havas’ position within Vivendi, the parent company of Universal Music Group, among others. By leveraging its relationship with Vivendi – a media, content and entertainment leader […]
Great Rail Journeys (GRJ), a leading provider of escorted and independent rail holidays, has appointed The Lucre Group to be its UK PR agency. The Group, encompassing Lucre; Search Savvy PR, and RICH; content that moves you, will work across the entire brand portfolio. Strengthening the agency’s already industry-leading credentials in travel and leisure, Lucre’s remit will span […]
Established Newcastle and Teesside-based digital marketing agency Silverbean launches its new search and paid marketing agency, AGY47. Offering organic search, paid marketing and conversion rate optimisation services, AGY47 takes a customer-centric and data-driven approach to marketing, helping brands overcome the problems that are hampering their digital performance. Through effective collaboration, the agency aims to create […]
LAB, the independent digital agency that uses a blend of consumer neuroscience, psychology and behavioural economics to design, build and market digital brands and experiences, has launched a new online tool which enables people to better understand their own drivers and those of their co-workers, in order to improve teamwork. The People Dynamics tool helps […]
From the founders of MAMA and youth specialists Campus Group comes BeSixth, a global live experience and events agency with offices in London and Sydney. The new BeSixth brand, founded by Dean James (Chairman) and Gavin Aldrich (CEO), will have over forty staff worldwide. BeSixth will specialise in the music and entertainment industry, with the team having already created, developed, […]