Mindshare, part of WPP, announces the launch of its audience-first customer decisioning tool, DX. By leveraging user experience principles in its approach, DX is able to reveal much more nuanced decision-making behaviours than many industry frameworks, unlocking new avenues of growth for clients. The launch is in response to emerging changes that Mindshare is seeing […]
The acclaimed creative director is joining Plan.Net’s management team to further develop the agency group’s digital creation activities in Hamburg. Before moving to Plan.Net, Kutschinski was CCO Germany and Global Creative Leader Customer Engagement & Commerce at Ogilvy. Plan.Net is delighted to announce this new injection of creative power in Hamburg, where Michael Kutschinski is […]
PR and digital communications specialist, ROAD, has been appointed by speciality pharmaceutical company Theramex, to work on its osteoporosis therapy, Actonel GR. One in three women over 50 will experience an osteoporotic bone fracture. While early intervention with first-line bisphosphonate bone strengthening therapy will reduce the risk of fractures up to 50%, research shows a […]
Customer agency LIDA, part of the M&C Saatchi Group, has completed its management team line-up with the appointment of Cheil Worldwide’s Janie Rees as Chief Strategy Officer and the promotion of current Strategy Partner, James Calvert, to the position of Chief Data Officer. The announcement follows the recent launch of LIDA’s new proposition, ‘Make work […]
London’s Air Ambulance Charity, the service that treats thousands of critically injured patients in the capital annually, has appointed WPN Chameleon (WPNC) to develop a new TV fundraising campaign. Following a competitive pitch, the agency and charity are working together to develop a robust strategic development of London’s Air Ambulance Charity’s fundraising proposition, using WPNC’s […]
Mirum US has announced a series of promotions to support its continued growth across the country. David May, who was VP Client Engagement, has been promoted to SVP Sales and Marketing. David Painter, formerly Managing Director, Chicago, becomes Managing Director, Chicago, LA and Northwest Arkansas. The Chief Commerce Activation Officer role goes to Jay Mathew who […]
Merkle, a leading technology-enabled, data-driven performance marketing agency, has appointed Peter Randazzo global chief technology officer. In this role, he will report to John Lee, Merkle’s chief product and data officer. In an effort to optimize strategic synergies and operational efficiencies, Merkle is expanding the remit of its Enterprise Solutions Group to include the product […]
Customer Engagement agency Edit, part of Kin + Carta, has announced it has secured the Shell Global Fleet Solutions CRM account following a competitive four-way pitch. The three-year contract will see Edit work the Global team based in London, and a further 24 international markets. The broad scope of work includes; customer experience design and delivery, campaign […]
Digital Marketing Institute (DMI), the global standard in digital marketing professional learning and certification, has awarded its rebrand programme to venturethree. The project comes as DMI continues its aggressive international expansion. DMI aims to further differentiate its offering and elevate its leadership position with global organisations that are seeking to become stronger and more competitive […]
Integrated advertising and marketing agency bigdog, announced that it has been appointed by Volkswagen Commercial Vehicles in the UK. The agency will lead tactical communications, local retailer marketing and deliver a communication support service for the brand’s network of 71 UK Van Centres. The appointment follows a competitive pitch. Laura Bignall, National Communications, Retail and Digital Marketing […]