Eurostar launches new train with Instagram campaign

Eurostar launches new train with Instagram campaign

Eurostar, the high-speed rail service, is promoting its new London-Paris train with an Instagram campaign. The work by AKQA on the @LaVieOnBoard Instagram account shows a canvas of 200 images showing what it is like to be on board the new train. The squares tell different stories using animated videos and images, including a couple […]

Levi’s Marketing Campaign Turns Vintage Tech Into Social Media Tools

Levi’s Marketing Campaign Turns Vintage Tech Into Social Media Tools

As part of its Fall campaign, Levi’s has collaborated with agency AKQA, Stephen Hadinger, Matthew Epler and Mark Kleback, to turn vintage technology into modern devices that connect to social media. Called ‘#MakeOurMark’, these “old-school” devices were modified to serve as a “bridge between past and present”—for example, an old 1939 Bolex Movie Camera has […]

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