Molson Coors UK appoints Arc as below the line activation agency

Molson Coors UK appoints Arc as below the line activation agency

Molson Coors, one of the UK’s biggest brewers, announces the appointment of Arc, an award-winning brand activation agency, to join incumbent agency, Life, on its below the line (BTL) agency roster. Andy Cray, Director of Brands at Molson Coors, says: “The drinks industry is constantly evolving and at Molson Coors we want to work with […]

Budweiser & Sky Sports launch search for UK’s amateur Dream Goal of the season

Budweiser & Sky Sports launch search for UK’s amateur Dream Goal of the season

Budweiser has launched Dream Goal, a hunt for the greatest amateur goals from across the country. Dream Goal will be fronted by Sky Sports football talent – footballers-turned-pundits Jamie Redknapp and Gary Neville, presenter and broadcaster Ed Chamberlin and commentator Martin Tyler. The Budweiser Dream Goal competition challenges British amateur footballers to submit videos of […]

threebrand Shows Tomatin’s Softer Side in New Brand Positioning

threebrand Shows Tomatin’s Softer Side in New Brand Positioning

Tomatin, a Highland distillery with an award-winning range of whiskies recently appointed creative branding agency, threebrand, to develop its brand positioning. Established in 1897, Tomatin Distillery found itself in a position whereby it had no sense of identity. Edinburgh-based threebrand was briefed to develop a campaign that would give Tomatin cut-through within the saturated malt […]

Molson Coors Retains ZenithOptimedia & Kinetic to Handle Media Account

Molson Coors Retains ZenithOptimedia & Kinetic to Handle Media Account

Molson Coors, one of the UK’s biggest brewers, has announced it will retain media agencies ZenithOptimedia and Kinetic to handle its UK & Ireland media account. ZenithOptimedia and Kinetic were appointed following a six month media review process which ended this month. The two agencies will handle Molson Coors’ media planning and buying for its […]

Strongbow Ups the Ante with Latest ‘EARN IT.’ Challenge

Strongbow Ups the Ante with Latest ‘EARN IT.’ Challenge

Heineken agencies are launching the next installment in the series of Strongbow ‘EARN IT.’ Challenges. This time Strongbow has upped the ante, challenging regular guys to take on one of Brazil’s best female teams in a 5-a-side battle in Rio. Building on the brand positioning that Strongbow rewards men who ‘step up’ and get the […]

National girls’ night out made better by DDB

National girls’ night out made better by DDB

Friday, 15th November sees women nationwide join ranks for a compulsory night out with the girls. No excuses this year Lindauer has made it even easier for the girls to get their glam on and ditch the drudgery with a Kiwi first – the Man-Sitter.  The new campaign by DDB sees Kiwi celebrity Man-Sitters look […]

Jose Cuervo commences with next phase of ‘Who’s In?’ campaign

Jose Cuervo commences with next phase of ‘Who’s In?’ campaign

Jose Cuervo has furthered its international, multi-platform ‘Who’s In?’ campaign with the launch of the #PartyAnimals ‘Howl’ app. Built on the FourSquare API, Howl marks Jose Cuervo’s first foray into product design. The app uses in-app SMS functionality to allow users to create virtual ‘packs’ of friends and, once out for a night out, broadcast […]

Arthur Guinness Projects launches TV campaign from AMV BBDO

Guinness has rolled out a new TV campaign to promote the ‘Arthur Guinness Projects’, a new philanthropic initiative from Guinness, which aims to find and celebrate creative talent in Ireland. Developed by AMV BBDO, the campaign comprised of two 30-second TVCs that showcase a broad mix of applicants to the project. In keeping with the […]