Deputy CEO and CFO Jørn P. Jensen leaves the Carlsberg Group

Deputy CEO and CFO Jørn P. Jensen leaves the Carlsberg Group

The Carlsberg Group announced that Jørn P. Jensen, Deputy CEO and CFO will leave the company by end of September 2015. Chairman of the Supervisory Board, Flemming Besenbacher says: “With a new CEO well on board it has been agreed between the Supervisory Board and Jørn P. Jensen that now is the right time for […]

Beer Brand Warsteiner Lifts a Toast to Lufthansa’s 60th Anniversary

Beer Brand Warsteiner Lifts a Toast to Lufthansa’s 60th Anniversary

As a premium beer brand, what do you give your aviation partner for their 60th anniversary? Lufthansa’s official beer partner, Warsteiner opted for something infinitely more memorable than your predictable diamonds. Wanting to guarantee an anniversary-worthy experience, Warsteiner called on its trusted international advertising agency, Amsterdam Worldwide, whose most recent Hertha BSC campaign for Warsteiner […]

Diageo hunts for digital agency

Diageo hunts for digital agency

Diageo, the drinks giant that owns the Smirnoff and Bailey’s brands, is on the hunt for a digital agency to work across Europe. The winning shop will work on an e-commerce strategy for Diageo. The company is looking to develop a better user experience on its sites. The pitches have taken place, and there is […]

Fabio Di Giammarco Named to Top Marketing Role for Bacardí Rum

Fabio Di Giammarco Named to Top Marketing Role for Bacardí Rum

Bacardi announced the immediate promotion of Fabio Di Giammarco, 42, to Global Vice President for Bacardí rum. In this role, Mr. Di Giammarco is responsible for the Bacardí rum brand marketing efforts globally, including enhancing brand equity, positioning, advertising, packaging and pricing. He reports to Mauricio Vergara, CMO North America and global lead for Bacardí […]

Telegraph Hill is appointed by Britain’s Beer Alliance to engage mass market consumers

Telegraph Hill is appointed by Britain’s Beer Alliance to engage mass market consumers

Socially led advertising agency Telegraph Hill has been appointed with immediate effect by Britain’s Beer Alliance to handle  retained social media strategy, engagement, community management and influencer outreach along with social media buying via its ‘There’s a Beer For That’ channels. Telegraph Hill won after a four-way competitive pitch. The agency has been briefed to […]

Wieden+Kennedy Named Creative Lead for Corona & Bud Light

Wieden+Kennedy Named Creative Lead for Corona & Bud Light

Anheuser-Busch InBev is pleased to announce that it has entered into a strategic partnership with Wieden+Kennedy. The agency will take the creative lead on campaigns for the global brand Corona and for Bud Light, the number 1 beer brand in the US. As the leading global brewer, AB InBev actively invests in its marketing capabilities […]

Heineken USA Appoints Ronald den Elzen As CEO

Heineken USA Appoints Ronald den Elzen As CEO

Heineken USA announces that effective July 1st, Dolf van den Brink will be the new CEO of Cuauhtemoc Moctezuma/Heineken Mexico. He will be succeeded by Ronald den Elzen, the current Managing Director of Heineken Portugal. Van den Brink has been with Heineken for 17 years. During his six year tenure at Heineken USA, he led a successful turnaround of the business, […]