Carling Returns to TV Sponsorship with Dave Deal

Carling Returns to TV Sponsorship with Dave Deal

Carling announced a new TV sponsorship deal with UKTV channel Dave. Launching in November 2015, the partnership will run until December 2016 and means that Carling has a presence on TV every day in 2016. The 14 month sponsorship represents the longest stand-alone partnership between a beer brand and Dave. Carling’s sponsorship of the ‘Character’s […]

Heineken & RSVP Gallery Debut Exclusive Cap For #Heineken100 Program

Heineken & RSVP Gallery Debut Exclusive Cap For #Heineken100 Program

Heineken USA released the third of its five 2015 #Heineken100 product collaborations: a custom jersey knit and lambskin strap-back cap by innovative Chicago fashion space RSVP Gallery. The ultra-limited offering, designed by RSVP Gallery Operator and Buyer Isimeme “Easy” Otabor, features a chrome buckle and subtle #Heineken100 branding on its interior. The piece will be […]

Anheuser-Busch InBev & SABMiller Agree to Merge in $104 Billion Deal

Anheuser-Busch InBev & SABMiller Agree to Merge in $104 Billion Deal

Looks like Anheuser-Busch InBev, the world’s largest beer company, and SABMiller, its top competitor, will indeed join forces to create one giant beer company. SABMiller previously rejected at least three offers from AB InBev, suggesting that the offers were too low. The brands were able to agree “in principle” today on AB InBev’s fifth offer […]

Bacardí Rum Unleashes User-Centric Creative Platform

Bacardí Rum Unleashes User-Centric Creative Platform

Bacardí rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since Bacardí revamped its advertising and marketing business four […]

Global report into alcohol consumption by Maxus finds consumers are playing it safe with alcohol

Global report into alcohol consumption by Maxus finds consumers are playing it safe with alcohol

Today’s consumers have a complex relationship with alcohol and brands depending on the occasion, their own self-image, or the place they drink. The rules of consumption have changed making the certainties of the past less relevant for alcohol marketers. To try and uncover the new rules for alcohol marketing, Maxus has created a report, called […]

Hennessy creates animated light installation for Harrods’ window display

Hennessy creates animated light installation for Harrods’ window display

Hennessy has created an animated light installation for Harrods’ luxury window display this October, as the Cognac brand celebrates its 250th anniversary. Designed by MPC Creative, the ‘Crafted Light’ piece forms part of Hennessy’s overall ‘Crafting the Future since 1785’ birthday campaign and is an evolution of the optical illusion technique known as ‘Persistence of […]

Heineken & Union LA Debut Limited-Edition Sports Coat For #Heineken100 Program

Heineken & Union LA Debut Limited-Edition Sports Coat For #Heineken100 Program

Heineken USA launched an exclusive reverse-weave sports coat in partnership with legendary retail hotspot Union Los Angeles as part of the 2015 #Heineken100 program. Designed by Union Los Angeles Founder Chris Gibbs, the unstructured blazer marks the second of this year’s five collaborations created with local stores around the U.S. The one-of-a-kind product incorporates Japanese […]

Heineken Challenges Shoppers to an Unexpected Haka for Rugby World Cup Tickets

Heineken Challenges Shoppers to an Unexpected Haka for Rugby World Cup Tickets

It’s a seemingly ordinary Sunday as customers go about their weekly shop in Tesco. Only this isn’t a regular lazy Sunday; the Rugby World Cup is approaching and with Heineken involved something is afoot. Continuing from the campaign launch of ‘It’s Your Call’ and local Irish activation ‘The Jonah Machine’, Heineken and creative agency Guns […]

James Bond blows away baddies in Heineken Spectre boat chase ad

James Bond blows away baddies in Heineken Spectre boat chase ad

Heineken has unveiled a new TV commercial which sees Daniel Craig reprise the role of James Bond in a high-octane boat chase. As part of the global integrated campaign by Wieden+Kennedy Amsterdam coinciding with the impending release of new Bond film Spectre, the TVC will launch mobile-first via Facebook, before making an appearance on TV […]

Bacardi Appoints Adam Zhu as Non-Executive Chairman of Greater China

Bacardi Appoints Adam Zhu as Non-Executive Chairman of Greater China

Bacardi Limited, the world’s largest privately held spirits company, announces the creation of a new dual role and immediate appointment of Mr. Adam Zhu, 50, as Non-Executive Chairman of Greater China for Bacardi and Special Advisor to Bacardi Limited Chief Executive Officer Michael Dolan. n these roles, Mr. Zhu will utilize his considerable expertise to […]