Impact, a natively-integrated suite of products for fraud protection, marketing attribution and analytics, and performance partnership management, announces the opening of a Singapore office. With this new expansion, Impact further extends its global footprint in APAC; providing digital marketers from global Fortune 100 brands who operate there, as well as regional brands, access to a […]
We Are Social, the socially-led creative agency network, has opened a new office in Hong Kong to further consolidate its global presence. The move follows the agency opening a Madrid office in September and acquiring a majority stake in Dubai-based agency Socialize earlier in 2018. Since launching the first Asia-Pacific We Are Social office in […]
Manchester based IF Agency has been appointed by PZ Cussons to develop a brand campaign for baby food brand Rafferty’s Garden, specifically for the Asian market, including China, Hong Kong, Singapore and Indonesia. The appointment is part of PZ Cussons strategy for expansion in the food and nutrition category in Asia; with their premium Australian […]
M&C Saatchi, the world’s largest independent agency network, is launching in Hong Kong with immediate effect. The agency will be led by veteran adman, Spencer Wong, and will be the network’s 9th office in Asia; its 29th in the world. The agency will be called M&C Saatchi Spencer HK and will be focusing on local businesses while at […]
United Entertainment Group (UEG), a global entertainment, sports and lifestyle marketing agency, announced the launch of its first-ever offering in Asia. Industry veteran Toru Fumihara has been hired as the Managing Director of UEG’s new office in Tokyo, which will serve as a hub for the Asian marketplace. UEG is expanding its global footprint into […]
Bio-essence, a leading skincare brand in SEA, has recently re-launched its six ranges of Cosmetics from Malaysia up to China. Well known for its innovative products and proven efficacy, Bio-essence offers a diverse range of high quality products based on a deep understanding of Asian beauty traditions. Whilst brand loyalists viewed the brand as a […]
Boutique Asian adventure travel company, Experience Travel Group, has launched a new brand strategy and identity to further differentiate itself in a congested market. The refresh has been carried out in collaboration with leading consultancy, BrandCap, which has been responsible for the positioning, brand strategy, purpose and identity. The premium travel agency creates distinctive holidays […]
Posterscope India, the out-of-home (OOH) agency from Dentsu Aegis Network, has rolled out a massive OOH campaign to announce the launch of ”. The core objective of the campaign is to build awareness about the launch of this flagship product from the house of Adidas. The one-month-long campaign is aimed at reaching out to people […]
Out There Media and MediaCom have been awarded a Silver at MMA – Mobile Marketing Association’s Smarties Awards in Indonesia for their P&G Indonesia’s Pantene campaign. Commenting on their win: Berlian Dewirani, P&G Indonesia’s Media Manager said “It is a pleasure to work with MediaCom and OTM who have true business and consumer understanding so that we are able to crack a new […]
Delta-ee, the distributed energy and heat research consultancy, has selected Aspectus to drive its engagement with Europe’s energy sector. Having established its reputation as a specialist in the ‘new energy’ market, the company needed a communications partner to boost its profile and increase brand awareness. Andy Bradley, Director at Delta-ee, said: “We’ve been growing rapidly, […]