Bonds and Clemenger BBDO Melbourne are launching a new campaign called ‘The Boys’ for Bonds’ male undies range via a series of online films. Unfortunately, the average Aussie male doesn’t think about underwear very often. In marketing terms, it’s a low involvement category. Instead, they happily wear jocks that are old, ill fitting and riddled […]
Motion-activated technology has been put to innovative use in a new outdoor campaign for La Trobe University live in Melbourne, aimed at raising awareness about the benefits of dancing for sufferers of Parkinson’s disease. Created by J. Walter Thompson and JCDecaux, the campaign utilises JCDecaux interactive Innovate panels to showcase breakthrough research being undertaken by […]
Sensis is launching its first ever brand campaign, created by Ogilvy Melbourne, highlighting Sensis’ supporting role, especially in the small to medium business (SMB) arena. Sensis’ director corporate affairs, Libby Hay said the time was right for the company to launch a campaign focusing on the essence of what they offer customers, and the role […]
http://www.youtube.com/watch?v=Y_oHVdKYEU4 Korean car brand Kia has launched an app in time for the Australian Open Grand Slam tennis tournament which commences next week, which allows people to simulate returning a high-speed tennis serve live from their TV using their smart phone as a racquet. The serve is simulated to be from Australia’s Sam Groth, the […]
In light of Western Australia consistently having the highest road fatality rate of any state, the RAC and JWT have unveiled a world-first innovation – a car powered by attention – to raise awareness about the deadly impact of inattention on our roads, estimated to be a factor in 46% of all fatal crashes in […]
A campaign to “bring viewers closer to the English Premier League” in the Asia Pacific market designed by Reed Pacific Media, Foxtel and Mediacom has produced advertisements scented with fresh cut grass. Adshel and JCDecaux bus shelter displays release the smell of fresh cut grass and the sound of a crowd cheering, via a push-button […]
Manchester United commercial chiefs took issue with the organisers of a recent match on their Asia Pacific tour over the advertisements for Coca-Cola in the stadium, the arch rival of the club’s official drink partner in the region Pepsi. Club executives objected to the Coca-Cola ads in the stadium that hosted their 5-1 victory over an […]
SYDNEY — Tony Granger, Global Chief Creative Officer of Y&R announced that Ben Coulson has been promoted to Chief Creative Officer of Y&R Australia/New Zealand, a new position. Ben has been serving as Executive Creative Director of GPY&R Melbourne for 4 years and has just been named in the top 5 creative directors in the […]