ForteBank produces ‘FORTE FEMME’ perfume to celebrate female entrepreneurship

ForteBank produces ‘FORTE FEMME’ perfume to celebrate female entrepreneurship

Discussing women’s rights is deemed inappropriate in Kazakhstani society, as is a woman’s desire to study or work. Yet, nearly nine million Kazakhstan women account for 40% of the country’s GDP.  43% of all Kazakhstan’s small and medium sized businesses are operated by women and 52% of the country’s sole proprietors are female.  ForteBank is […]

PHE launches UK Government’s first national screening campaign to tackle decline in numbers getting tested

PHE launches UK Government’s first national screening campaign to tackle decline in numbers getting tested

Public Health England (PHE) launches the first ever national Government cervical screening campaign, ‘Cervical Screening Saves Lives’, to increase the number of eligible women attending cervical screening across England. Around 2,600 women are diagnosed with cervical cancer in England each year and around 690 women die from the disease – two a day. Screening, which only […]

Access Israel call on politicians to make their election speeches more accessible to all

Access Israel call on politicians to make their election speeches more accessible to all

The Israeli elections are in full swing and will take place in less than 40 days from now (April 9th 2019). This means that every day another politician goes on air – broadcasting live the one more dramatic announcement after the other. Unfortunately, thousands of hard-of-hearing people in Israel cannot follow the live events. Hence, while Elections […]

Race for Life returns for 2019 with a new campaign by Anomaly

Race for Life returns for 2019 with a new campaign by Anomaly

Race for Life, in partnership with Tesco, returns for 2019 with a new campaign by creative agency Anomaly to encourage everyone –  women, men and children of all abilities – to ‘Join the Race for Life’ and help beat cancer. Launching March 1, the campaign celebrates “ordinary people doing something extraordinary”, with a humorous play […]

BrandCap helps credit unions takes on banks in US in largest ever consumer campaign

BrandCap helps credit unions takes on banks in US in largest ever consumer campaign

The Credit Union National Association (CUNA) has launched its largest ever consumer-facing campaign to drive consideration of credit unions as a preferred financial services provider. The digital, research-driven national credit union awareness initiative is a national program that is building through regional market launches. Designed to complement credit unions’ existing marketing programs, the initiative, led […]

IF Agency behind digital awareness campaign for Lancashire Police

IF Agency behind digital awareness campaign for Lancashire Police

Lancashire Police is hosting their first ‘digital experience’ awareness event as part of a new communications programme, targeting frontline officers and staff. Created by Manchester’s IF Agency, it will use “Switched on to the power of digital” to introduce, develop and increase the use of the available digitally enabled tools to transform the way Lancashire […]

Proximity Madrid and P&G highlight the very real problem of ‘mental load’ for women today

Proximity Madrid and P&G highlight the very real problem of ‘mental load’ for women today

Despite the fact that nowadays family compositions and the roles within are changing, many women continue to be responsible for all logistics and decision-making in the home. This is why 71% of them suffer from ‘mental load’ compared to only 12% of men. This is reflected in the study carried out on P&G España’s Próxima […]

SK-II’s new film inspires single Chinese women to start a conversation with parents about marriage pressure

SK-II’s new film inspires single Chinese women to start a conversation with parents about marriage pressure

Fresh out of Chinese New Year, global prestige skincare brand SK-II premieres an online documentary film that further broaches the topic of marriage pressure with an emotional appeal to single women worldwide – “Meet Me Halfway”.   An extension of the SK-II’s ongoing #changedestiny philosophy, “Meet Me Halfway” follows the real-life stories of three young single Chinese […]

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