This Sunday (27th January) marks the 74th anniversary of the liberation of Auschwitz, Holocaust Memorial Day in the UK. However, little more than 70 years later, two-thirds of the world’s population don’t know the Holocaust happened – or they deny it; and this proportion only goes up when it comes to younger, more connected generations. […]
WaterAid placed 800 children’s schoolbags on the famous steps of St Paul’s Cathedral today as a stark reminder of the number of young children’s lives lost every single day due to dirty water and poor sanitation. Each of the Cathedral’s 24 entrance steps represented one hour – and the 33 children younger than five who die every hour – a whole class that never even made it to school, all for the lack […]
An interactive billboard posed to answer Manchester’s most divisive questions has just been unveiled by The Social Chain Group, in support of the local charity, Centrepoint. Located on the Axis in Deansgate Castlefield, next to Beetham Tower, the digital billboard was created by the influential social media agency as a way to “gamify” the donation […]
UEFA has recruited some of the biggest names in women’s football to form a dynamic content creator squad for its new-look, always-on Together #WePlayStrong YouTube channel. Swedish defender Petronella Ekroth, who moved to Italian giants Juventus this season, will become part of the channel’s team of vloggers, alongside UEFA Women’s Euro and UEFA Women’s Champions […]
The damaging consequences for children arising from the shortage of social housing in London are laid bare in Bedrooms of London, a new photo-documentary campaign launching at London’s Foundling Museum created by award-winning social change communications agency GOOD Agency for London’s child poverty charity, The Childhood Trust. The exhibition presents a new body of work […]
Each day, war and conflict forces thousands of families to flee their homes. To reach safety, these refugees walk more than 1 billion cumulative miles across the globe each year. Matching this insight with the global fitness trend, the latest campaign from Hello Charlie, Great State, and the UN Refugee Agency encourages people to connect […]
What’s your diet? Wholesome, healthy, naughty, gluttonous? What’s your visual diet? Narcissistic, retouched, sexualised, addictive? We are force-fed tens of thousands of images every day. Many are hyper-retouched, sexually gratuitous and highly addictive. M&C Saatchi want to make people aware that, just like you are what you eat, what you see affects your mental health. Through this campaign, they […]
Sadly, an annually recurring theme during the festive season is abandoned pets after Christmas. Pets given as a Christmas present often end up on the streets after December 24. PETA Deutschland collaborated with Serviceplan Campaign International on the appeal “Animals are not Christmas gifts”. The new spot is based on the animal rights organisation’s campaign “Abandoned after […]
The&Partnership Nordics has created a new campaign, ‘Femti Femti’ (“Fifty Fiftyâ€) for Swedish household retailer Tretti, revealing how the equal sharing of household chores leads to longer-lasting love. ‘Femti Femti’ is based on data from Stockholm University, which shows that couples who share household chores equally stay together longer – and that arguments over housework […]
Over the last couple of years, the southern border area between Israel and Gaza has become a buffer zone for the ongoing Israeli-Palestinian conflict. A conflict that has put many farmers of Israel’s border towns and kibbutzim in the line of fire. Recently, as the conflict has flared up, over 2,600 hectares of crops, mainly […]