Macmillan Cancer Support is using artificial intelligence (AI) to drive sign ups to its ‘World’s Biggest Coffee Morning’ event on 27th September. The UK’s leading cancer support charity is working with technology platform Automated Creative for the second year in a row, with the aim of encouraging people to sign up to host their own […]
Remember A Charity, a consortium of over 200 charities including NSPCC, WWF and many others, has developed a tongue-in-cheek comedic play on classic television from the 1970s. The amusing and nostalgic campaign is the creation of creative agency, Atomic London and BAFTA award winning comedian Matt Berry. Each content piece has been meticulously styled to […]
In a typical week almost 2.6 million people aged 65 and over speak to three or fewer people they know, with over 225,000 often going a week without speaking to anyone at all. New research revealed by Cadbury Dairy Milk and Age UK illustrates the impact of loneliness with over half a million of those […]
The UK Lesbian and Gay Immigration Group (UKLGIG) launched its first national social media campaign #LendYourVoice, which aims to raise awareness of the discrimination and dangers that LGBTQI+ people face in UK detention centres. Partnering with 28 LGBTQI+ celebrities and influencers, the campaign sees powerful voices within the LGBTQI+ community share the stories of LGBTQI+ people […]
Fake news, fast news and filter bubbles are big challenges within todays media landscape. They all create a narrower, twisted view of our world and have led researches to warn against growing prejudice in our societies. The solution, they say, is unbiased and well-researched journalism. In order to create awareness of the growing prejudice in […]
FAP is a neurological, inherited progressive disease. To clarify what the symptoms of this rare and hard-to-diagnose condition are, Pfizer invited TracyLocke Brazil—a global agency part of groups Omnicom, ABC Group, and DDB Latina—to create a delicate campaign to bring awareness to the disease and show that it’s possible to slow down its progression. Written […]
Inspired by hit movie Three Billboards Outside Ebbing, Missouri the Women’s Equality Party has run a poster campaign to highlight the inequality involved in the lack of action against Mark Field, MP for City of London and Westminster, after he grabbed a woman protestor by the neck. Created by the WEP’s agency Quiet Storm, the 48-sheet poster, […]
Special chicken boxes warning young people about the dangers of carrying a knife are being introduced in chicken shops across Britain, the policing minister has announced on August 14. More than 321,000 chicken boxes that feature the Home Office #knifefree campaign have been distributed to over 210 outlets in England and Wales. The insides of […]
As part of George at Asda’s wider Back to School campaign, ‘Built for their Imagination’, and raising awareness around the power of play with Children In Need, MOFILM and production team Be The Fox, designed a social experiment that was captured on film. Launching August 12, the film inspires and encourages parents to play with […]
British football has long ago shed relics of its past like chain smoking coaches, UFC-style tackles and way too short shorts. But there’s still one thing holding the game back from truly entering the modern age: homophobia. Across the UK and Europe, its still common to hear homophobic chants and abuse being shouted during matches. […]