Manish Khera, founder of Fino Paytech & Yatra Tatra Sarvatra, and Gautam Ivatury, Founder of CGAP and co-founder of Jipange KuSave have partnered with Scarecrow Communications to launch their new micro digital lending platform. The account will be handled from the agency’s Mumbai office. Scarecrow Communications has been involved with the brand right from its […]
On Friday 7th July, Allied Irish Bank and Rothco launch the second phase of their touching campaign ‘The Last Repayment’. Earlier in 2017, they released ‘The Last Day of Kate & Mick’s Mortgage’, seeking to challenge the way that hopeful home-owners look at the commitment of a mortgage. Directed by Zak Emerson, ‘The Last Repayment’ […]
[KGVID]https://marcommnews.com/wp-content/uploads/2016/06/B-Launch-TV-60_0.mp4[/KGVID] B – a digital banking brand which breaks all the conventional rules – is launching with a high profile integrated brand campaign. The launch campaign for the new digital banking service, created by lead creative agency Karmarama, includes TV, direct response, content, online, digital, CRM & DM, PR, staff engagement and social. The 60-second […]
Telegraph Hill has been appointed by Tandem, the mobile-first bank, to launch Tandem’s crowdfunding round using video content that attracts audiences looking to own shares in the bank. Telegraph Hill has been tasked with creating content that shows the human side of the bank, engaging audiences with the Tandem story and influencing existing and prospective […]
Bank of Scotland is launching the latest iteration in its “Decisions Well Made” campaign starring Scottish actor, Highlander and Braveheart star, James Cosmo. The new series of 10-second online and TV ads feature Cosmo, who is also famed for his appearance in Game of Thrones, reprising the role of a spirit guide, and offering sage […]
HSBC Premier, and Saatchi & Saatchi London launch a new broadcast campaign to encourage people to plan for their future. The latest campaign comprises two films that follow the lives of ‘Audrey’ and ‘Chung’. As the films unfold, so do their respective lives but not quite in the way that they had originally planned as young […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/11/Lloyds_to_the_Stars_40sec_lbx_AGENCY_vsn_10-27_16h59-720p_HD_Quicktime.mp4[/KGVID] Lloyds Bank has launched a new TV ad showing that getting the ideal present is easier than ever thanks to the bank’s partnership with Apple Pay, as part of a £4 million Christmas campaign. The ad, created by RKCR/Y&R, follows the story of a little girl who decides that a star would […]
Lloyds are executing the largest ever Out of Home interactive 6s campaign to inform consumers about the smart features they can add to their personal current account. The campaign, planned and bought by Kinetic in partnership with MEC, launched on the 26th November. The aim of the interactive element is to get people familiar with […]