Pearlfisher designs the identity and packaging for Seedlip’s newest, ready-to-drink offering, NOgroni

Pearlfisher designs the identity and packaging for Seedlip’s newest, ready-to-drink offering, NOgroni

With their range of non-alcoholic distilled spirits, Seedlip has created delicious cocktails for the last four years. Earlier this year, the launch of sister brand Æcorn Aperitifs unveiled three varieties of non-alcoholic aperitifs for the pre and post-dinner drinking occasion. Their latest release – a non-alcoholic take on the classic negroni cocktail – is the […]

Highball Alcohol-Free Cocktails served with branding by Path

Highball Alcohol-Free Cocktails served with branding by Path

Design consultancy Path has partnered with The Original Free Drinks Company in the creation of Highball, a range of alcohol-free, ready-to-drink cocktails. Debuting in the UK this month, Highball offers an alternative adult drink experience with a bold expression that rings true to classic cocktail culture. No and low alcohol is the fastest growing drinks […]

Denomination adds a shot of bacchanalian humour to new gin brand Wildspirit

Denomination adds a shot of bacchanalian humour to new gin brand Wildspirit

New distillery, Wildspirit, launches Wildspirit Bloody Merry Gin, with a convention-breaking brand and packaging identity by drinks design specialist Denomination. Passionate distiller and founder of Wildspirit, James Dumay, set out to fill a gap in the market for a serious gin for serious gin drinkers, but with a very unserious attitude: “We wanted to bring an […]

Ziggurat Brands Redesign Greene King’s Flagship Beer

Ziggurat Brands Redesign Greene King’s Flagship Beer

Ziggurat, Greene King’s long-term strategic brand partner, has rebranded its flagship beer, Greene King IPA, the nation’s favourite IPA.  The new branding is a confident change, going back to the brands original roots.  First brewed in 1928, the new identity celebrates the partnership of the pioneering founders Benjamin Greene and Frederick King. Brett Goldhawk, Managing Partner at Ziggurat […]

Sharp’s Brewery Turns the Tables on the Music Industry with ‘Ocean Vinyl’

Sharp’s Brewery Turns the Tables on the Music Industry with ‘Ocean Vinyl’

Sharp’s Brewery is working with Nick Mulvey to make music that will protect British coastlines from plastic pollution and help reduce single plastic usage. The Cornish Brewery and Mercury Music Prize nominee have today released the first track pressed onto a record made from recycled plastic, which has been washed up on Cornish beaches.  Sharp’s Brewery and […]

The Fifth and Lucozade Energy spark a #POSITIVECHAIN with new influencer campaign

The Fifth and Lucozade Energy spark a #POSITIVECHAIN with new influencer campaign

Full-service influencer marketing agency, The Fifth, has launched a long-form video series for Lucozade titled #POSITIVECHAIN to celebrate positive energy and its infectious nature across different UK communities. Some of the biggest names in culture are involved in the campaign, including Anthony Joshua, Maya Jama, Wretch32, James McVey, Florence Given and Charly Cox, with the videos […]

New and distinctively smooth – HeyHuman launches Diageo’s Guinness Smooth across Africa

New and distinctively smooth – HeyHuman launches Diageo’s Guinness Smooth across Africa

Behavioural communications agency HeyHuman is launching the first pan-African Guinness Innovation campaign to support Guinness Smooth, a refreshing new variant. The campaign will run across five markets and is designed to address the perception of Guinness and recruit younger and female consumers into the stout category. HeyHuman was involved in developing the brand and campaign […]

Heineken launches ad for Rugby World Cup 2019 and proves that everybody can become a fan

Heineken launches ad for Rugby World Cup 2019 and proves that everybody can become a fan

Publicis Italy celebrates the launch of Rugby World Cup 2019 with its first global advert for Heineken. An inclusive spot that invites all to celebrate in enjoying the games. Non-fans are often turned off by rugby – it looks too complicated to be enjoyed. Heineken’s fresh perspective is that the rugby fans are so inclusive, everyone can […]