New distillery, Wildspirit, launches Wildspirit Bloody Merry Gin, with a convention-breaking brand and packaging identity by drinks design specialist Denomination. Passionate distiller and founder of Wildspirit, James Dumay, set out to fill a gap in the market for a serious gin for serious gin drinkers, but with a very unserious attitude: “We wanted to bring an […]
Old Speckled Hen, one of the UK’s premium ale, has gone back to its advertising roots and given Henry the Fox a modern twist. Created by independent creative agency isobel and its newly formed comedy department, the new brand campaign features a fresh version of Henry, making interesting and amusing observations about the world around […]
Ziggurat, Greene King’s long-term strategic brand partner, has rebranded its flagship beer, Greene King IPA, the nation’s favourite IPA. The new branding is a confident change, going back to the brands original roots. First brewed in 1928, the new identity celebrates the partnership of the pioneering founders Benjamin Greene and Frederick King. Brett Goldhawk, Managing Partner at Ziggurat […]
Sharp’s Brewery is working with Nick Mulvey to make music that will protect British coastlines from plastic pollution and help reduce single plastic usage. The Cornish Brewery and Mercury Music Prize nominee have today released the first track pressed onto a record made from recycled plastic, which has been washed up on Cornish beaches. Sharp’s Brewery and […]
Lemon & Paeroa (L&P) are back and more Refreshingly Different than ever in their new campaign, Best Day Ever. Teaming up with DDB New Zealand, L&P are celebrating a humorously different view of the world by following two guys who are having the best day of their lives. Launching this week, Best Day Ever goes […]
Full-service influencer marketing agency, The Fifth, has launched a long-form video series for Lucozade titled #POSITIVECHAIN to celebrate positive energy and its infectious nature across different UK communities. Some of the biggest names in culture are involved in the campaign, including Anthony Joshua, Maya Jama, Wretch32, James McVey, Florence Given and Charly Cox, with the videos […]
Behavioural communications agency HeyHuman is launching the first pan-African Guinness Innovation campaign to support Guinness Smooth, a refreshing new variant. The campaign will run across five markets and is designed to address the perception of Guinness and recruit younger and female consumers into the stout category. HeyHuman was involved in developing the brand and campaign […]
Publicis Italy celebrates the launch of Rugby World Cup 2019 with its first global advert for Heineken. An inclusive spot that invites all to celebrate in enjoying the games. Non-fans are often turned off by rugby – it looks too complicated to be enjoyed. Heineken’s fresh perspective is that the rugby fans are so inclusive, everyone can […]
Glenfiddich has released a unique new expression, Grand Cru; an exclusive Scottish Single Malt matured for 23 years and finished in rare French cuvée casks, with identity and packaging design by London-based studio Here Design. Following the recent rebrand of the core Glenfiddich range – including new packaging design for its 12- and 15-year-old liquids […]
Premium independent coffee house, Caffè Nero, has unveiled its biggest ever advertising campaign to support the launch of its new artisan food menu, which aims to transform coffee shop food across the market. Developed by independent creative agency isobel, the advertising campaign brings to life the vibrant new menu, the biggest food transformation in Caffè Nero’s 22-year history. […]