Volvic Touch of Fruit is launching a dedicated new TV ad for the first time since 2013 as part of a £1.5m through the line campaign designed to appeal to a young, creative audience. The ad, created by RKCR/Y&R London, features a street artist whose work comes to life in an explosion of fruit graphics. […]
Anheuser-Busch InBev is pleased to announce that it has entered into a strategic partnership with Wieden+Kennedy. The agency will take the creative lead on campaigns for the global brand Corona and for Bud Light, the number 1 beer brand in the US. As the leading global brewer, AB InBev actively invests in its marketing capabilities […]
In a UK media first, Primesight, GTN and MediaCom are launching a national real-time campaign for Lucozade Energy, which will see digital outdoor ads synchronised with radio spots across GTN’s “Network Drive”. This partnership seeks to connect more platforms and more messages together in a world of ever increasing complexity and technology. With the communications […]
The 17th Annual International Food and Beverage Creative Excellence Awards (The FAB Awards) were held last night at the quintessentially British – The Hurlingham Club in London. The black tie and posh frocks affair was held in honour of the Nominees and Winners of The 17th FAB Awards, which recognises outstanding creative work done for […]
The International Food and Beverage Creative Excellence Awards are delighted to announce that Abbott Mead Vickers BBDO has been named The Google FAB Agency of The Year at The 17th FAB Awards. The now Google sponsored award, is presented to the Agency that has scored the maximum points taken from the number of nominations, FAB […]
Heineken USA announces that effective July 1st, Dolf van den Brink will be the new CEO of Cuauhtemoc Moctezuma/Heineken Mexico. He will be succeeded by Ronald den Elzen, the current Managing Director of Heineken Portugal. Van den Brink has been with Heineken for 17 years. During his six year tenure at Heineken USA, he led a successful turnaround of the business, […]
H.J. Heinz Company and Kraft Foods Group, Inc. announced that they have entered into a definitive merger agreement to create The Kraft Heinz Company, forming the third largest food and beverage company in North America with an unparalleled portfolio of iconic brands. Under the terms of the agreement, which has been unanimously approved by both […]
Molson Coors, one of the UK’s biggest brewers, announces the appointment of Arc, an award-winning brand activation agency, to join incumbent agency, Life, on its below the line (BTL) agency roster. Andy Cray, Director of Brands at Molson Coors, says: “The drinks industry is constantly evolving and at Molson Coors we want to work with […]
The head of Starbucks has announced that the company will no longer be writing the phrase ‘Race Together’ on its drinks and products to inspire discourse about race relations in the US. The week-old initiative sparked debates about race in the US and attracted unparalleled criticism, forcing Starbucks chief executive Howard Schultz to leap to […]
Coca-Cola and Rita Ora marked the centenary of the Coke contour bottle with the British singer opening the Contour Centenary Bar in London’s Soho – and a photoshoot clearly meant to compare the curvature of the singer to that of the bottle; or as the Daily Mail put it: “offer a glimpse of sideboob.” The […]