Kaspersky has launched its Safer Tomorrow platform, to try and better answer humankind’s most significant questions about the future. The platform is powered by a foretelling neural network, developed by a branch of global advertising agency BBDO. Selected daily predictions are shown on a livestreamed billboard situated on the east coast of New Zealand - one of the first locations to see the new day and meet the future.
Kaspersky is committed to building a more protected and safer world. To achieve this, the global cybersecurity company closely follows technological trends and predictions to generate a picture of what we can expect in the future and to understand how we can secure it. Kaspersky also believes that the more people who consider the future […]
As the country enters a second lockdown, Ocean Outdoor is giving everyone something to smile about. The premium out of home media owner is inviting people to Smile With Us for its city and roadside screens to help elevate the mood of the nation with a daily injection of happiness. People can submit photos of […]
New technologies: PEUGEOT uses piezoelectricity that recycles sound pollution to recharge the PEUGEOT e-208
PEUGEOT, along with agency BETC, designed the first billboard composed of thousands of acoustic sensors with piezoelectric properties, capable of charging electric vehicles using cities’ noise pollution. The device absorbs the vibrations emitted by city sound waves to help recharge the new e-208, 100% electric model. To demonstrate their commitment to Unboring the Future, as well as […]
Creative agency, Space, has revealed its collaboration with innovative performance electric car brand, Polestar, on the launch of its latest vehicle, Polestar 2. The agency is promoting ‘Polestar 2 on Tour’, a series of roadshow events designed to drive awareness of Polestar 2 ahead of first customer deliveries in summer 2020. The roadshow events are […]
In the run up to National Refill Day (June 19), 23red and award-winning environmental campaigning organisation City to Sea are using the creative power of Ocean’s connected outdoor screens to encourage people to use refill stations and reusable water bottles, rather than buying water in single-use plastic bottles. In a UK media first, the campaign turns three full motion […]
An interactive billboard posed to answer Manchester’s most divisive questions has just been unveiled by The Social Chain Group, in support of the local charity, Centrepoint. Located on the Axis in Deansgate Castlefield, next to Beetham Tower, the digital billboard was created by the influential social media agency as a way to “gamify” the donation […]
Spotify has extended its popular end of year marketing campaign “Wrapped”, with a real-time digital OOH campaign. Premium users are invited to submit their personal Wrapped stats to be “Overshared” publicly in one of six major foot traffic hubs around the world: Times Square in New York City, Piccadilly Lights in London,Forum Des Halles in […]
Twenty-four years after its famous “Hello Boys.” billboard captured the world’s attention, Wonderbra returns to spectacular out-of-home (OOH) with a modern twist on its original iconic campaign. Exclusive to Ocean’s premium OOH locations across five cities, “Hello Me!” breaks across more than 10 screens in Manchester, Birmingham, Glasgow and London for two weeks from Monday, […]
It’s been 70 years since a British dignitary let alone British Royalty has visited in Israel. By Israeli standards this is a wonderful opportunity for celebration and an even better one for brands to give the young prince a royal welcome ‘Israeli style’. That is why , Israel’s largest drugstore chain, working together with BBR […]
Dulux is inviting London and Amsterdam citizens to add colour to each other’s lives, using a live link connecting the two European capitals, powered by Ocean Outdoor’s international alliance and the latest digital out of home technology. Created by MullenLowe London, Let’s Colour won the International Prize in Ocean Outdoor’s annual digital creative competition which looks […]
