Global aviation services group Air Partner has launched a new brand identity that unifies its wide range of services, created by global branding agency StormBrands. Through merger and acquisition, Air Partner had grown rapidly, bringing together multiple companies with individual identities, naming structures and cultures including group charter, private jet, freight, air evacuation and safety […]
Los Angeles Chamber Orchestra (LACO) announced the launch of its new brand positioning, purpose and visual identity, conceived and created by independent strategic brand consultancy Brandpie. LACO’s core positioning – “the invigorating power of classical music” – seeks to modernise the orchestra and appeal to a new generation of music fans, spark curiosity in the […]
Icelandic hotel chain, Center Hotels, presents a bold re-brand to reinforce their position as the most loved hotel group in Iceland and beyond. The first representation of the new vision can be found at the new Center Hotel Laugavegur, designed to deliver a memorable customer focused experience that capture the essence of Iceland and makes […]
A leading influencer marketing agency has undergone an exciting rebrand as its expertise in helping clients to reach the right audiences goes from strength to strength. The newly-named Influencer Matchmaker will build on over a 15-year track record of forming successful brand partnerships with some of the world’s top businesses. And with predictions that the power of […]
WeQual launches with a mission to open the doors of FTSE 350 executive committees to women, with straight-talking brand identity and event collateral by London design studio ShopTalk. Recent research by The Hampton-Alexander Review has highlighted that there is still a considerable gender imbalance in the higher echelons. WeQual has been set up to empower […]
Pioneering savoury snack bar – The Savourists – unveils a bold new visual identity, delivered by branding agency B&B studio. The bars are currently available in two flavours: Sundried Tomato & Herb and Black Olive & Nori Seaweed. A completely unique product in the UK, The Savourists’ snack bars are a protein-rich alternative to the […]
Glenfiddich has released a unique new expression, Grand Cru; an exclusive Scottish Single Malt matured for 23 years and finished in rare French cuvée casks, with identity and packaging design by London-based studio Here Design. Following the recent rebrand of the core Glenfiddich range – including new packaging design for its 12- and 15-year-old liquids […]
Monumental Sports & Entertainment (MSE), one of America’s leading sports and entertainment family, launched a new brand campaign themed, ‘Raise the game. Be Monumental,” to raise awareness of the Monumental brand among fans and the broader D.C. business community. The new branding effort features the launch of a new and improved company website and new advertising campaign. […]
Award-winning London-based soap and body care brand, Soapsmith, has relaunched with contemporary new branding and packaging created by global independent brand design agency Bulletproof. Founded in 2012 by Samantha Jameson, Soapsmith has created a loyal cult following for its crafted and uniquely scented handmade soaps and body care products. Inspired by the character and vibrancy of […]
There’s been a lot of talk in the media about how more and more businesses are looking to recruit in-house designers, with ‘for’ and ‘against’ arguments debating this approach over hiring the services of external agencies. But rather than choosing between the two, perhaps the route to the greatest creative output lies in combining the […]