HEINEKEN has partnered with the London office of strategic brand design agency Bulletproof to reignite the soul of Cruzcampo, their iconic Spanish beer brand. The agency was appointed to the project in June 2016. Cruzcampo was founded in Seville in 1904 – the first brewer to be based in the south of Spain, established with […]
Super-premium Italian beer brand Peroni Nastro Azzurro is launching its first alcohol-free beer, Peroni Libera 0.0%, with identity and packaging developed by Nude Brand Creation. The newest addition to the Italian beer brand’s portfolio, Peroni Libera 0.0% will offer a stylish, alcohol free alternative to the world of beer. It is not about removing alcohol, […]
Totaljobs has unveiled a new brand. The re-imagined look and feel has been designed to embody the spirit of Totaljobs and its unique offering in the market. Totaljobs collaborated with creative agency DesignStudio to help define their brand positioning, and bring it to life visually. Beginning the process with an immersion stage, representatives from DesignStudio […]
Thalia, one of the largest chain of book stores in the German speaking countries, commissioned JHP to reinvent their retail venues. Thalia operates about 300 bookshops in Germany, Austria and Switzerland, owns online bookseller Buch.de and is part of the retailer alliance that sells the e-reader Tolino. However, the essence of the stores is their […]
Elmwood client Kopparberg, the Swedish fruit cider, has launched its new brand and drinks concept Balans. Balans Aqua Spritz signals the UK arrival of a growing US trend towards alcoholic sparkling seltzers. It is an alcohol infused sparkling water with a hint of natural fruit taste – Lightly sparkling and refreshingly balanced. This low calorie, low-sugar drink is […]
New Instagram-worthy drinks brand Somersault launches in a bid to tap into the burgeoning adult soft-drinks market, with a stand-out identity by drinks design specialist Denomination. The adult soft-drinks category is a huge growth area globally, as more consumers seek out no- and low-alcohol options with grown-up flavour profiles. Slow-brew soda start-up Somersault spotted a […]
Hirsh London, Mayfair’s luxury jewellery house, has appointed Williams Murray Hamm to handle its rebrand ahead of its 40th birthday celebrations in 2020. Founded in 1980 by Anthony and Diane Hirsh, today the business is run by their son Jason Hirsh and his wife Sophia. Whilst the company is thriving, it was felt that their existing […]
Brand design agency Without has re-branded Sushi Daily to drive the high-street launch of the supermarket kiosk business and challenge a chain-led market, with its first ‘grab & go’ concept set to open in London. Founded by Kelly Choi, Sushi Daily is Europe’s leading sushi kiosk business, making handmade sushi at theatre counters in over […]
WPP CEO Mark Read has recently announced a three-year plan for “radical evolution” of the company to deliver improved performance. Following that, two of the group’s own branding agencies, Superunion and Landor have collaborated to create the new identity which represents WPP as a creative transformation company that is dynamic, connected and organised around the […]
New Wave Art Wknd, a program that celebrates new and emerging artists in Palm Beach, launched their redesigned website, tapping acclaimed creative director, William Richmond-Watson, founder of NYC-based creative consultancy, Watson & Company. Founded by Sarah Galvak, New Wave Art Wknd was created in 2005 to celebrate up-and-coming artists while analysing critical issues in not only […]