Isobar India, the digital agency from Dentsu Aegis Network, has bagged the digital mandate for Marks & Spencer (M&S). M&S is an iconic British retailer that offers fashionable and high-quality apparel and accessories across India. The agency won the account following a multi-agency pitch and will now manage it from its Delhi office. Commenting on […]
Customer data science business Outra, has joined the ranks of independent consultancy heavyweights Hope & Glory, Goodstuff and Digital Natives by joining Paul Hammersley’s agency collective, Harbour. Outra will be the first customer data science business in the collective and will make customer insight, underpinned by deep learning, more accessible to independent agencies and their […]
Opel will soon have a new agency: as of January 1, 2019, McCann will be the European creative agency of the German carmaker. “We are looking forward to working with McCann”, says Tobias Gubitz, Director Brand Strategy and Marketing Communications at Opel/Vauxhall. “Our new partner has a European network of top creatives. The decision also […]
Digital agency Jellyfish is announcing its acquisition of The ASO Co, the fastest-growing App Store Optimisation agency in the world. Jellyfish has acquired 75% of the business with an agreement to acquire the remaining 25% at the end of a 21-month period. Founded only two years ago by James Bott, CEO and Thomas Twigg, COO, […]
Delivering more efficient, customer-first marketing has been the Holy Grail for many – if not all – brands in recent years. However, it’s often organisational changes that prove the first hurdle to overcome, more so than the investment or time-consuming nature of procuring a new martech stack to deliver. So, why do organisations need to […]
Manchester based IF Agency has been appointed by PZ Cussons to develop a brand campaign for baby food brand Rafferty’s Garden, specifically for the Asian market, including China, Hong Kong, Singapore and Indonesia. The appointment is part of PZ Cussons strategy for expansion in the food and nutrition category in Asia; with their premium Australian […]
Independent international media agency The Specialist Works opens a new US office in Los Angeles, both supporting and continuing the success of the current US offices in New York City and Atlanta. Led by Richard Downey, the agency’s Global New Business Director, the new office is a direct response to client demand for help expanding […]
Riya Travels, the travel expert, has assigned its digital duties to Fruitbowl Digital Media Pvt. Ltd. As part of the digital mandate, the multi-service digital agency will be responsible for digital strategy and content. Established in 1980, Riya Travels has been providing world-class travel solutions and the best service in the industry with over 60 […]
BigCommerce, the leading eCommerce platform for fast-growing and established brands, announced that it has signed expanded partnerships with partners Born Group and dotmailer to support the needs of BigCommerce’s growing base of European merchants. Additionally, BigCommerce announced new partnerships with several leading eCommerce agencies and technology providers, including full-service commerce agency GPMD, artificial intelligence (AI) search tool Klevu, content management […]
Ogilvy UK has been appointed by the MOBO Organisation to handle brand development and strategy across the awards as well as its other entities as it ushers in an unprecedented new era celebrating creative trailblazers, supporting entrepreneurial talent, honouring excellence in film and supporting social causes. The MOBO Awards – started in 1996 – has […]