CMW’s latest campaign for Nivea Men is to relaunch the ‘Originals’ range whilst leveraging the brand’s position as official Male groom supplier of FA England Football and Dutch Eredivsie teams. The digital campaign focusses on enabling men to experience that ‘Man of the Match’ feeling. It launches with a video featuring unsuspecting men who were […]
The Department for Transport’s THINK! campaign has launched a new anti-drink driving film targeting young men which is set in a pub toilet. Leo Burnett London, the agency behind the campaign, adopted covert tactics to produce a TV ad that would resonate with young males, traditionally an ad-weary, media savvy audience. The agency took over […]
Panasonic UK has launched an online campaign to promote its new Smart Viera TV range and Lumix TZ40 camera. The campaign has seen review content for both products from TrustedReviews.com and whatdigitalcamera.com appear within custom made online advertising unit, Amplify. The Amplify unit will host teaser videos and advertising content about the products, links to […]
Telegraph Media Group has partnered with Halifax to create the first campaign on its Google Currents edition. The deal, brokered by MEC, is also the first to use The Daily Telegraph’s integrated tablet proposition, which offers brands access to its rapidly growing iPad, Flipboard and Google Currents subscribers. The partnership runs for one month, and […]
With the awards ceremony just around the corner, The International Food and Beverage Creative Excellence Awards have served up a print campaign to wet our appetite. The ads feature jurors and personalities of the Advertising and Design world, duking it out over a food fight. with the copy reading: “Its worth the fight.” “‘It’s worth […]
BNP Paribas is celebrating 40 years of partnership with the French Open with a social media-controlled robot that launches tennis balls at Jo-Wilfred Tsonga live on a tennis court. The ‘Tweet and Shoot’ event on 23 May, created by We Are Social, will see social media users able to drag-and-drop a tennis ball on a […]
Gü’s is celebrating 10 years in the puddings business with a campaign from Publicis Chemistry. The digital campaign has seen Gü ask its fans to design their own Gü pudding with a chance to see their creation brought to life by Gü’s head chef, and sold as a limited edition in 2014. The campaign has […]
Jaguar is set to begin a global campaign to promote the launch of its new F-Type sports car. The campaign for the two-seater sports car is called “your turn” and breaks in the UK with a teaser campaign from Monday 20 May. The full-length ad will first air on TV and cinema screens on 25 […]
BT has ramped up its marketing campaign for its new Sky-rival BT Sport service, which offers 38 exclusive Barclays Premier League and Scottish Premier League matches, by announcing the service will be free to BT broadband customers. BT Sport 1, BT Sport 2 and ESPN will also provide coverage of the FA Cup, Europa League, […]
Bless This House’ star Sally Geeson is spearheading a major national television advertising campaign for Anglian Home Improvements. The much loved comedy actress is the face of Anglian’s TV campaign ‘The Dream Is On’, which launched on 1 May and will be running for the rest of the year. Focusing on key Anglian products including […]