In a beautiful display of step-by-step precision, Honda’s latest TV ad for its new HR-V focuses on walking—not driving. The new 60-second spot, “Stepping,” created by mcgarrybowen London for Honda Europe, stars 60 precision walkers—think marching band without instruments—toppling out of the small SUV, onto the floor of London’s Wembley Arena and into a detailed […]
September 4 saw Direct Line launch the next stage in its campaign, with its guaranteed hire car proposition that keeps drivers moving. The reason behind making an insurance claim can be stressful enough, without having to worry whether your insurer will provide a guaranteed replacement car at all. With a hire car from Direct Line, […]
is hoping to connect to urban women around the world by kickstarting a movement which it is calling Energy Running, through an influencer-supported advertising and events drive. “Energy Running is about more than lacing up and logging miles,” said Adrian Leek, general manager of Adidas Running. “It’s a sport-driven social movement that’s just as much […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/09/60_CUT_45_V016.mp4[/KGVID] Premier Inn has revealed a £25 million multi-channel advertising campaign – kicking off with a new ad creative which sees Lenny Henry feature in his seventh advert for the UK’s most loved hotel chain and showcases new material from Katie Melua. This comes in addition to the £140 million planned investment across […]
Official Rugby World Cup 2015 Tournament Provider, Duracell, has launched a new objective measure of power and endurance to help fans to understand more about teams, players and key moments at the 2015 Rugby World Cup. Called the Duracell #PowerCheck, the unique measurement will share insight around the power and endurance that have proved vital […]
Carphone Warehouse’s latest advertising campaign follows comedian, Keith Lemon, as he travels the globe in documentary style parody to highlight the issues people face when they’re not on the right mobile phone deal. The campaign consists of three 60-second films covering Lemon- whose real name is Leigh Francis- on his “Super Mega Personalised Quest Fing” […]
The British Heart Foundation has hammered home the sudden cruelty of heart disease in an emotive multi-channel campaign by DLKW Lowe. Called ‘Heart disease is heartless’, the campaign centres on a TV and cinema ad which shows a young boy about to lose his father to heart disease. Carolan Davidge, director of marketing and engagement […]
Under Armour unveiled its ‘Rule Yourself’ marketing campaign, which defines the brand’s vision for training as a lifestyle. The 60-second “Anthem†spot and a series of shorter films that will debut this fall season showcase the self-discipline of NBA MVP Stephen Curry, American Ballet Theatre Principal dancer Misty Copeland, two-time golf major champion and NFL […]
adam&eveDDB has created a new campaign for John Lewis Insurance featuring a young girl dancing with unbridled passion through her home – putting her family’s possessions in jeopardy as she goes. The ad, Tiny Dancer, celebrates the idea that with John Lewis Premier Home Insurance you could be protected, no matter what is happening in […]
wants amateur footballers to follow their own path rather than try to emulate stars like Lionel Messi and Luis Suarez, kicking off a marketing campaign to trumpet the more grassroots-focused pitch. Four time Ballon dOr winner Messi stars in a 60-second film that urges fans worldwide to “unfollow†him and develop their own playing style. […]