The Movember Foundation has launched a humorous campaign to generate excitement for its upcoming annual moustache challenge, which aims to raise awareness around men’s health issues. Created by Sid Lee’s LA office, the three tongue-in-cheek videos show the incredible feats that can be accomplished with the growth of a moustache. In Comedic Geniuses (above), a […]
Digital and direct marketing specialist, LIDA, has created a data-driven email campaign for East Midlands Trains aimed at providing customers with real-time and geo-targeted information on how long it takes to drive from their nearest station to London St Pancras. Tasked with communicating that travelling by train is primarily quicker than driving, the agency has […]
Universal Studios is hoping to drive sales for the 30th-anniversary edition of the Back to the Future film through an interactive Facebook messaging campaign in which users can converse with the Doc Brown character from the franchise. The film studio is rolling out all the stops to celebrate this year as the year of the […]
Heineken USA released the third of its five 2015 #Heineken100 product collaborations: a custom jersey knit and lambskin strap-back cap by innovative Chicago fashion space RSVP Gallery. The ultra-limited offering, designed by RSVP Gallery Operator and Buyer Isimeme “Easy” Otabor, features a chrome buckle and subtle #Heineken100 branding on its interior. The piece will be […]
Bicester Village, the designer outlet shopping centre, is launching a humourous new online campaign sending up impossibly perfect menswear advertising and style films. The comical online film, created by Just So, features an immaculately groomed individual who describes himself as “a sculptor, a filmmaker and more”. We meet him in his “enormous studio” as he […]
Airbnb’s new “Put Your Space to Work” campaign will be running for 6 weeks with a combination of digital, mobile, print and out of home billboards. The creatives feature six real hosts with real passions in each of its markets. Airbnb will also be running three videos per market on social media starting October – […]
Channel 5 has marked the launch of its new real life series The Gift of Life with an arresting marketing campaign designed to highlight the plight of the 7000 people in the UK who are currently waiting for an organ transplant. A group of actors, dressed as hospital patients in surgical gowns and pushing saline […]
M&C Saatchi has created an intense advertisement for NatWest, breaking new boundaries for rugby and hoping to entice more people into the sport, in a year where it is taking centre stage in Britain. The film targets rugby fans and people who are yet to truly engage with the sport. Entitled ‘The Flying Winger’, the […]
Marks & Spencer has launched the latest TV ad in its “The Art Of” campaign, created by RKCR/Y&R, designed to put a spotlight on the unique quality and style of M&S products. The newest spot in the series, by RKCR/Y&R, is called “The Art Of Shopping”. Credits: Creative Team: Pip Bishop and Chris Hodgkiss at […]
Bacardí rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since Bacardí revamped its advertising and marketing business four […]