Hyundai progresses into the future by taking us back to the past with its “Next Awaits” campaign

Hyundai progresses into the future by taking us back to the past with its “Next Awaits” campaign

While other car brands are still announcing sustainable cars, Hyundai has already brought three zero-emission vehicles onto the road. This progressive attitude is nothing new for Hyundai, given their rich entrepreneurial history, but it remains a lesser known fact to the outside world. So when it came to promoting their next generation of cars — […]

Toyota Hilux turns 50, celebrates with everyday legends in new campaign from FCB Joburg

Toyota Hilux turns 50, celebrates with everyday legends in new campaign from FCB Joburg

Toyota Hilux celebrates 50 years in South Africa this year with the launch of a new limited-edition model, the Hilux Legend 50. FCB Joburg brought this campaign to life, celebrating the role everyday legends have played in its success. Incorporating numerous elements including cinema, television, radio, out-of-home, print, digital media, social media and point-of-sale, brochures […]

Now your own DNA can help you select the colour of your new Nissan Altima in the Middle East

Now your own DNA can help you select the colour of your new Nissan Altima in the Middle East

From the exploration of ancestry, genealogy, and paternity to food intolerance, anti-aging and wellness profiling, there is a long list of different DNA diagnostics at your fingertips. But, did you know that the information encoded in your DNA can now help you to discover something as personal as your genetic colour? That’s the idea behind […]

The&Partnership unveils Pan-European campaign for Lexus’ Self-Charging Hybrid range

The&Partnership unveils Pan-European campaign for Lexus’ Self-Charging Hybrid range

Lexus Europe and The&Partnership have launched their second pan-European campaign of 2019, this time for the manufacturer’s range of Self-Charging Hybrid vehicles. Appearing across European territories, the creative informs viewers how the batteries of the electric motors of Lexus Self- Charging Hybrid vehicles charge as they drive. The range of vehicles hopes to appeal to […]

Kia taps Robert De Niro to launch new Niro family

Kia taps Robert De Niro to launch new Niro family

Kia Motors launched a new pan-European advertising campaign for the new Kia e-Niro electric crossover – fronted by Oscar-winning actor Robert De Niro. The campaign has been developed by INNOCEAN Worldwide Europe Europe under the leadership of Gabriel Mattar (European Chief Creative Officer) and Ricardo Wolff (Executive Creative Director). “It’s our first campaign for Kia […]

Citroën kicks off #BornAndre and goes searching for little Andrews, Andrés and Andreas born on the 4th of June

Citroën kicks off #BornAndre and goes searching for little Andrews, Andrés and Andreas born on the 4th of June

Citroën, and their agency Traction (BETC), launched #BornAndré to mark their official 100th birthday and paying homage to their founder André Citroën.  Citroën is a ‘human centric’ brand, putting people at the heart of their strategy, as told through their signature ‘Inspired by you’. The #BornAndré campaign is simple: if a child born on the 4th […]

Citroën launches a collection of scarves to commemorate the brand’s 100 year anniversary

Citroën launches a collection of scarves to commemorate the brand’s 100 year anniversary

Citroën turns 100 years old in 2019. One hundred years at the forefront of technological advances and style trends when it comes to automobile design. The fact is that Citroën has always been a trendsetter when it comes to its vehicles. And to celebrate these 100 years, BETC/Havas has developed a special action that will take its fashion sense […]