Tata Motors introduced the Tata Xenon pick up in Tunisia three years ago. Within two years, the brand established to take on the No. 2 position in the market with a dedicated customer base. However, with an aim to take the brand to the next level and emphasise on the brand recall, Tata Motors recently […]
It was a crowning moment for branding agency MetaDesign as China witnessed FAW-Volkswagen’s launch of the all-new Jetta, the first independent sub-brand of Volkswagen. The Beijing-based branding agency was a key partner to Volkswagen China and FAW-Volkswagen in the development of Jetta’s brand strategy and a comprehensive brand identity program that includes visual identity, sound […]
Toyota and The&Partnership launch a TV, VOD and social media campaign for Parasport, powered by Toyota on Friday 15th March. Airing first, during Channel 4’s The Last Leg, the launch film turns the spotlight of dramatic sports ads on to an everyday cast of disabled people; treating what happens in a local leisure centre with […]
French people are rooting for locally produced products. Recent figures show that 93% of them are buying ‘Made in France’ products as a means of supporting their local economy and creating jobs. They’re even ready to pay more for it; according to a 2017 Ifop survey for Pro France “French people and the Made in […]
‘Power has come a long way’, a digital film from BMW starring Aurora Straus with an all-women crew helmed by Director Rachel McDonald with Director of Photography Rachel Morrison – the cinematographer on the Oscar-winning Black Panther- launched on International Women’s Day. The spot from Serviceplan New York tells the story of Aurora Straus, a 20-year-old […]
Lexus Europe and The&Partnership bring us Sunrise to Sunrise, the new pan-European campaign for the new Lexus UX self-charging Hybrid SUV. Regarded as a game-changer for the luxury car manufacturer, the car has been designed to appeal to a city-dwelling audience who love expanding their horizons and trying new things. The UX is a vehicle […]
Ford Motor Company has appointed Unlimited Group to provide dealer marketing strategy and support for all Ford UK Dealers via a new on-site agency based with the team at its head office. Having introduced Unlimited Possibilities, a data-led approach using human understanding alongside a robust planning methodology CatalystÓ, Ford is the latest win for Unlimited Group under the leadership of new Group […]
Renault and Sky Sports have teamed up to launch a new multiplatform campaign ‘With you all the way’. Following a recruitment campaign to find the ultimate football fan, Sky Media created bespoke branded content with Sky Sports which will see legendary Sky Sports pundit, Jeff Stelling drive a lucky competition winner and family member to […]
Toyota and The&Partnership launched their new campaign, ‘Drop by Drop’ on 23rd February during the England vs Wales, Six Nation rugby match. Shot by Independent Films’, Johnny Hardstaff across five European locations, the short films and TVC showcase five exceptional human beings who have defied their physical limitations to make the impossible happen. Within each […]
Toyota South Africa and FCB Joburg have launched the all-new Toyota Corolla Hatch with a 30-second television commercial directed by Your Girlfriend’s Morgan Dingle and supported by an integrated campaign with a strong digital component. Previously produced under the Auris mark and aligning with global naming protocols, the new vehicle boasts a comprehensive ‘chassis-up’ redesign, […]