In Autumn 2017 Serviceplan Campaign International in partnership with BMW conceived a new identity for the luxury segment of BMW in the form of ‘Bayerische Motoren Werke’, a long-term branding for luxury automobiles of the brand, and the high-end services offered to their customers. THE 8 is the first model from BMW’s new luxury […]
Audi UK and We Are Social collaborated with Twitter and five amazing artists to create the official 20th anniversary #PortraiTT of the Audi TT. From illustrators to digital sculptors to graffiti artists, the Audi TT inspired them, with Twitter voting to help shape each final piece. Each artwork was published through Audi’s Twitter account and also […]
The pleasure of driving has been at the heart of Peugeot’s strategy for the past 200 years. The new global campaign launching today helps Peugeot stand out in a crowded market by enhancing the brands’ cultural capital and valorizes the technical fineness of its cars through an artistic performance. BETC Paris called on RIOPY, a […]
This Autumn Hertz’s 100th Birthday campaign, #HertzCentenaryCar, will launch across digital, social, CRM and in-branch. The campaign, devised by MSQ Partners, is one of the car rental company’s most significant campaigns to mark its centenary and will be deployed across the UK, Spain, Italy, Germany, France and the Benelux. The campaign offers people the chance […]
A young woman finds solace for turning 30 in her new Fiat 500X in a new campaign for the Italian car brand created by krow communications. The new Fiat 500X is targeted at style-conscious thirtysomethings who are coming to terms with their new life order. ‘Farewell Twenties’ is a two-minute film that celebrates the passing […]
Avis Budget Group reveals its latest campaign – Avis Prestige – Porsche: ‘The Affair’ – created by Collective London. The integrated campaign spanning OOH (out of home), Digital, Social and In-station communications across the German language countries, is the first campaign by Collective since the agency’s appointment as lead creative agency for the Avis and Budget […]
Opel will soon have a new agency: as of January 1, 2019, McCann will be the European creative agency of the German carmaker. “We are looking forward to working with McCann”, says Tobias Gubitz, Director Brand Strategy and Marketing Communications at Opel/Vauxhall. “Our new partner has a European network of top creatives. The decision also […]
Kia Motors has teamed up with agency Innocean, production company Reelbase / Itchy & Scratch Pictures, and production service company Flatpack Films to launch an epic campaign to celebrate its new position as official partner of UEFA Europa League. The agreement will see the car brand sponsor UEFA for the next three years. The […]
Kia Motors has kicked off its role as Official Partner of the UEFA Europa League, as the 2018-19 tournament began September 20. Kia’s three-year sponsorship agreement runs through to the UEFA Europa League final in 2021, and sees the introduction of a series of new programs and initiatives to bring fans closer to the tournament […]
This Heritage Month, Toyota South Africa and its long-standing agency, FCB Joburg, have created a ‘beaded billboard’ with the help of KZN community-based NGO Woza Moya to celebrate the love Toyota Corolla owners feel every time they drive their cars and celebrate the Corolla heritage. In the Zulu culture, love letters are traditionally crafted […]