Manchester-based film and creative content company, The Gate, was commissioned by Air Ambulance: Kent, Surrey, Sussex (AAKSS), to produce a TV campaign, to raise the charity’s profile regionally. The Gate was briefed to create a campaign which would generate a direct response, by encouraging viewers to reach for their phone, and donate to the life-saving service. AAKSS […]
To drive awareness of the London charity Greenhouse Sports, Dark Horses, the sports creative agency, has brought sports and the arts together in one activation by creating two unique table tennis tables with Art of Ping Pong and artists Hattie Stewart and Rob Flowers. They will be open for anyone who wants to pick up a […]
The charity is using social media, its website and Youtube for its latest campaign to raise awareness of Duchenne
Harrison’s Fund has unveiled its brave new campaign which it hopes will shine a light on the lack of treatment options and funding for children with Duchenne Muscular Dystrophy. Created by Rocking Horse Pictures, ‘F*ck That, Fund That’ is a 01:35 min video which focuses on the message of the injustice of this life limiting […]
WWF-UK has launched an online tribute fund website where people can create a page in memory of relatives and friends, while also raising funds for the conservation charity. The tribute fund was created following enquiries from a growing number of WWF supporters asking how they could remember and celebrate a loved one’s memory and help […]
On the 28th October, as part of their mission to ensure every child in the world is vaccinated, Unicef have launched a campaign at Waterloo station to recruit commuters in the War on Disease. This interactive activation took place throughout the day at London’s busiest station, which receives around 2.3 million visitors per week. Its […]
A new digital ad campaign from Macmillan Cancer Support designed to highlight the threat to the future of cancer care in the UK kicked off nationwide on October 23. #SaveOurSupport is the first piece of work for the charity from Wax/On, who won the business following a competitive pitch earlier this year, in a process […]
Unicef UK, the world’s largest children’s charity, has launched their first work with newly appointed creative agency The Community. The campaign called “War on disease” outlines Unicef’s ongoing mission to eradicate global disease via vaccines. The film is set to Sign of the Times by Harry Styles (who gave the charity permission to use the song free of charge) […]
Surfers Against Sewage (SAS) is launching a new radio campaign to shine a light on the damage we are doing to our oceans despite the fact that 95% of them remain unexplored. Created by M&C Saatchi, and following on from Tom Tagholm’s film ‘The Creature’, this radio campaign continues to ask the question ‘are we […]
Debenhams has just reported that in the five years since it started supporting Help for Heroes, it has raised an incredible sum reaching over £2.3m. So, at the retailer’s store in Market Street, Manchester, Debenhams participated in Help for Heroes’ new ’40,000 Strong’ campaign by allowing the charity to ‘take over’ two of its windows – […]
Macmillan Cancer Support’s campaign to encourage people to register for its free will-writing service has garnered strong results following a month of marketing to support the initiative. The charity’s nationwide campaign has been backed by a new 60-second DRTV ad, along with radio and digital executions including Facebook videos, throughout September. The campaign was developed […]