Brandwatch, the leading enterprise social intelligence company, today announced its acquisition of BuzzSumo, the world’s most popular content marketing and influencer identification platform. The acquisition of the BuzzSumo business builds on Brandwatch’s strengths as a group giving insights to marketers, adding both a leading position in the SMB market to complement its recognized leadership in […]
Crowne Plaza® Hotel & Resorts and media technology company Oath today announce a collaboration to create ‘Downtime’, the ultimate hub for the modern business traveller. The business lifestyle channel launches today on HuffPost UK and hosts a mix of promotional features and editorial content, including an original scripted video series titled ‘Downtime’, created with BBC […]
Taboola, the leading content discovery platform, announced a partnership with BT, a leading publisher for news and sports. BT has implemented the Taboola Feed on both mobile and desktop pages driving recirculation of organic publisher content, while also serving sponsored editorial content. BT audiences will now see Taboola Feed – a continuous-scrolling feed of ‘cards’ […]
Creative content business, seventy7, is preparing to light up the direct selling industry as they celebrate winning a 3-year contract to provide content and deliver a new e-commerce shop for premium candle and home accessories brand, PartyLite. The deal is significant for seventy7 as it’s the first to incorporate their entire range of services. This […]
Global creative group SEEN has appointed British VOGUE’s former beauty and health director Nicola Moulton as its new creative director. Moulton will also spearhead SEEN Group’s new global content and creative development division, Studio SEEN. In her new role at SEEN Group, Moulton will oversee the development of all creative across the group’s divisions – […]
The All England Club, Wimbledon, is launching a series of content films created by McCann London to bring to life its ‘In Pursuit of Greatness’ campaign, focusing on what make the tournament so unique. The global brand campaign communicates the special characteristics of The Championships to audiences around the world. The two new content films, […]
During this full week (June 17-24) MarComm News is at the 64th Cannes Lions International Festival of Creativity, and will be bringing you all out exclusive content right here on our website and our various social channels. The start though hasn’t been without a few speed bumps! Our web host was unfortunately a victim of […]
MEC launches MEC Wavemaker, its global specialist content offer that brings together content strategy, social, partnerships and experiences, SEO and creative service expertise. MEC Wavemaker creates content based on insights from MEC’s unique purchase journey planning approach MEC Momentum. This looks at a brand’s purchase journey and identifies where content can deliver business impact. MEC […]
The BBC is considering scrapping its decades-old channel and radio station-based structure in a radical shakeup which would see a cull of executive posts. The plans are being looked at as part of attempts to reduce management layers to help fund cuts of more than £550m a year due to decreases in licence fee income […]
US mobile network AT&T has announced the launch of a year-long program of mobile content marketing videos featuring 10 digital creators drawn from a variety of areas. The project, called AT&T Hello Lab, aims to produce community-driven content and move towards an unprecedented long-term commitment to co-creation with digital influencers. The program, created in collaboration […]